by Lo’Vonia Parks

online_marketing

With most things in life, there is the power of three. The Trinity, Three Amigos, a Children’s Meal with a toy and drink… you get the point.

When thinking of the rule of three, people often think about something pop-culture related. However, it can be applied to marketing as well. Now, let’s make this relatable to what we all love: FOOD.

Allow me to break it down for you as to why it’s critical for you to not only have word-of-mouth in business, but also a great web presence. I’m about to build you the best hand-crafted, artisan sammmich ever (sandwiches for those ain’t from ‘round here). It’s going to be so good that you are going take to want to take a picture of and share with your friends.

Here is the recipe: Word-of-Mouth + Website = Good Business. Be warned – upon devouring this gem of information, I expect you to start seeing things a little differently. Let’s begin…

Word-of-Mouth Benefits

Word-of-mouth is one of the first marketing tools known to man. Literally.

Chances are, if a friend tells you “Cave Man A” is better at crushing rocks than “A-Plus Crush”, who are you going to take your crushing needs to?

Cave Man A.

Decisions are made based on familiarity. What I’m saying is, most of your decisions are based on whom you know. Like the saying goes- “It’s not what you know, it’s who you know”.

Word-of-mouth business spreads faster than butter on toast. Word-of-mouth is the tried-and-true pretzel bun that’s crisp with a soft warm flavor you love!

“But, you know what this would be good with?” Have you heard that one before? Right when you are thinking to yourself, your hot buttered bun couldn’t get any better; your foodie friend brings you some hickory smoked apple-rub prosciutto that changes the game… Meet your website. It’s delicious.

The Importance of Your Business’s Website

Your website backs up word-of-mouth with credible, delectable knowledge for your prospective customer to feast on. It gives them something to refer to…as a way to steer them to the point of purchase. Remember, you can’t have a killer bun without the fixin’s, hun.

Factual information is a key component in making a buying decision. This is your time to set the precedence in more detail about who you are, what you do and how you get it done. Think about it as your resume – same thing, different platform. When customers see an actual website, it signals credibility.

Yeah, you can ride the wave of phone calls. But the market has changed and an online presence is a must. It is the new standard. Your content should be as rich and thick with savory content that relates to your business to back up the amount of experience you have in the field. Don’t let good salami go to waste on that Saltine! Both elements here (bun and meat) should be equally strong! I’m hungry. You should be too. Let’s finish this meal.

Your Online Reputation Matters

Now that you have your incredible bun, “out of this world” prosciutto and fixin’s (content, services, reviews), let’s put a lid (or bun) on this appetizing situation with the final slice of knowledge of crispy good business. It is vital, important and imperative that your reputation and website be delivered as a package.

Why? Think about it.

Your online reputation can make or break a sale. If your friend says they had an amazing experience, but you pull up their Google reviews that all say it’s terrible- you will certainly second-guess your decision.

The Dessert

We live in the Digital Age. Simply put, a business will not grow to its full potential by only relying on word-of-mouth. Remember word-of-mouth + Website = Good Business! If you need help optimizing your online presence, contact us today!

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