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Mobile Online Marketing Makes Offline Sales

by Doug Sewell We all know having a presence on mobile devices is critical for businesses. The fast adoption of mobile devices and how people use them is amazing. Invoca released their 2016 Call Intelligence Report which can be downloaded in full here, and here are some key points from the data: Digital channels drive 92% […]

Top-of-Mind Advertising is Digital, Too!

By Nick Felton When you think about the phrase “top-of-mind advertising” what comes to mind? Billboards, Radio commercials, Flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven effective for many businesses across America. But all those avenues leave out digital […]

Another Powerful Mobile-Friendly Update from Google

By: Jacob Robinson Don’t Lose Rankings in Mobile Search Results Almost one year ago in April 2015, Google expanded the use of mobile-friendliness as a ranking signal. This meant, websites that were not mobile-friendly would have their mobile search rankings affected, negatively. Sure enough, that was the case for many businesses and brands both large and […]

3 Exciting Online Marketing Trends You’ll Love in 2016

By Laura Eddington 2015 was great, but what’s going to happen this year? The marketing projections for 2016 have been rolling in. They point to one thing, the continued focus on digital marketing. This move to interactive marketing focuses on engaging the customer. Business owners – you must keep your business on the forefront of the ever-changing industry swings. Pay attention to […]

Being Available When It Matters Most

by Amy Hoglund We live in the ‘now’. With mobile devices always being within arms reach, we have the ability to learn, find, do, or buy something at any given point in time. It’s incredible to think about the information we have at our fingertips. To put it in perspective, we got to the moon […]

Capitalizing on I-Want-to-Go Moments

By: Jacob Robinson Do you remember life before your smartphone? How did you gather information? For many, getting answers took a long time and involved a phone book, a phone call, or booting up your desktop. Finding answers took some leg work and planning. Today, answers are available to us within seconds of asking a […]

9 Important Questions You Need to Ask When Launching a New Website

by Amy Hoglund With a zillion different digital marketing companies out there, it’s difficult to decide on the best partner for you and your business. Here are 9 questions you need to ask to ensure you make the right decision for your digital marketing partnership. Will our site be optimized for mobile and tablets? With […]

A Non-Mobile-Friendly Website is Your Competition’s Best Friend!

By: Jacob Robinson We now live in a mobile world. We’ve tasted the sweet freedom of being able to access information immediately, without barriers…And we love it! Mobility is not only a game changer for the individual, it has also revolutionized business. Businesses are now able to reach consumers closer to the moment of purchase, […]

This is What’s Wrong with Most Responsive Web Design (RWD)

by Holly Czuba Like most people now, I use my mobile phone and tablet to wander around the web on a daily basis. I hop on Facebook, read emails, news and articles, look for a restaurant to eat at… Those devices are quick to get to, easy to pull out of my bag and start […]

Why You Need to Shift Your Business’s Focus to Millennials

by Carolyn Wilson What is a Millennial and Why Should I Care About Them? A Millennial is anyone born between 1980 and 2000. A key piece of information to remember, Millennials were the first generation to grow up in a world with internet access! They were raised with computers and smart phones. They have been leveraging […]