Currently Browsing:Reputation Monitoring

The Five T’s of Online Review Management

Tips for Battling the Negative Reviews Blues You know your business like the back of your hand – after all, you built it from the ground up. But, thanks to a quick Google search, you barely recognize your own business after reading the slew of damaging reviews that are scattered across the web. What’s worse, […]

Reviews Are a Tough Business

Reviews are a tough business for any company, especially when you run into the occasional unfavorable review from a customer you thought you served well only to find out you missed the mark. Or something that could’ve been dealt with by your company was never addressed because the customer suffered in silence rather than being […]

Good & Bad Online Reviews are Amazing Opportunities!

By: Doug Sewell There’s Opportunity in Every Online Review Are you listening to your customers? Really listening? Reviews are usually a touchy subject for businesses because of how critical they are to success. It’s common for businesses to shrug off great reviews and panic when a 1 star review comes in. This mindset hinders a […]

The Impact User Reviews Have on Local SEO

by Gretchen Lindsay   How Reviews Impact Local SEO Did you know online reviews play a supporting role for local SEO? If you think about it, it makes sense! Before a customer makes a purchase or visits a storefront, they want to be assured they’re making the absolute best decision. One of the first things a […]

Online vs Offline Reputation – Which is More Important?

By: Amy Merrill We live in the digital age. Gone are the days where a business can simply rely on word of mouth. Did you know that 91% of adults have their mobile phone within arm’s reach 24/7 and 88% of consumers say they trust online reviews as much as personal recommendations. It’s crazy to think […]

Why You Need to Monitor Your Online Reputation

By: Allie Papajohn How does it feel to see a negative review about your business? Not good. No one wants to hear their baby is ugly. For you, your business is your baby. An unpleasant statement about something you care about leaves you feeling confused and angry. So much so that you’ll want to lash out at that […]

The Positive of the Negative- In Marketing, Not Math

by Stephanie LaClair Angry customers. We’ve all seen them, heard them, served them, and occasionally (even if we don’t want to admit it) been one ourselves. Let’s face it- as friendly as your staff might be, timely as your service might be, and low as your prices might be, every business owner is bound to […]

Google Yourself.

  You should Google your business once a quarter. You’ll be surprised what you find. I always am. I spoke at a national conference several years ago to a room full of college students. My workshop was about preparing yourself as a job seeker. Lots of stuff like, “Be careful what you post on Facebook […]

Capitalize on Happy Customers – Ask for Online Reviews

by Bryce Tedeschi In an age where customers always have the last word, it’s important to keep a finger on the pulse of what people are saying about you online. Reviews influence buying decisions (90% of customers say buying decisions are influenced by online reviews. – Dimensional Research) and can affect your websites rankings and […]

Small Business Guide to Negative Reviews

By Kala Halbert Okay business owners –  you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend . First one’s good, next is better and then BAM – punch right to […]