Currently Browsing: Social Media Management

How To Engage, Intrigue and Enchant on Social Media

by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence.  Social media is not a fleeting trend, it continues to evolve and it’s crucial to grow with it. As a free avenue to advertise

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How to Humanize Your Brand with Social Media

by Amy Hoglund When you sign into your social accounts, are you eagerly waiting a sponsored ad or a sales pitch? Absolutely not. This is where you go to see how Jan is doing after her big move to Cali, or how Jack’s “Sunday Funday” is going at the local brewery. Social media is 100%

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3 Common Reasons You Fail at Social Media

by Townsquare Interactive (Contributor: Danni Dichito) Social media is still very much misunderstood by many small business owners.  Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don’t always know the best ways to leverage their social media accounts to grow their business. In this

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Easy Social Media Tactics for The Holiday Season

by Allie Papajohn This holiday season, the greatest gift of all may be right in front of you. A strong social media presence does a lot for your business. It’s where customers are finding, engaging, and learning about you. It’s a place to share helpful information while promoting all the cool things your company does. So let’s capitalize

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13 Must Know Marketing Stats for the Holiday Season

by Amy Hoglund The holiday season has arrived and it’s the most wonderful time of the year for businesses to bring in sales and new customers. To understand the mindset of the holiday shopper, here’s a list of helpful and interesting statistics. You’ll see the growing importance of search, social media, and mobile in holiday

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Staying Relevant in The Fast Paced Technology World

by Amy Hoglund It’s no surprise that technology is moving at an exponential rate. Take a look to the right – everything from this 1991 Radio Shack Ad is now in your phone. Crazy, right!? Writer Steve Chichon, from The Huffington Post, pointed out “You’d have spent $3,054.82 in 1991 to buy all the stuff in

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The Best Times to Post on Social Media

by Amy Hoglund So you’ve created fantastic content and your looking to share it via social media. Awesome! Utilizing social media is a great way to drive more traffic to your website, engage with your customers, and build your online presence. Now, to be successful, it’s important to strategize on what and when you’re posting. Different

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How to Set Up Your Facebook Business Page for Success

by Amy Hoglund With social media taking a strong presence in today’s marketing world, it’s important to make sure you’re at least on Facebook- the largest social media network with 1.44 billion monthly users. Like many other things in life- like building a house for instance, it’s important for the foundation to be strong. This starts

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A Helpful (& Interesting) Social Media Cheat Sheet

by Amy Hoglund Want social media FAQs and stats all in one place? You’re in luck! I’ve created a “Social Media Cheat Sheet” for you to keep handy, giving you a deeper understanding of the industry. Let’s start with the FAQs. Frequently Asked Social Media Questions Q: Why should my business be involved in social media? A: People are

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How Restaurants Need to Be Marketing on Social Media

by Allie Papajohn Restaurant owners – it’s simple. Don’t hide from social media – embrace it! Being active on social media is crucial. Here’s the low-down. There’s a group of people widely known as “foodies” who, as restaurant owners, you want to tap into. They are going to be your brand advocates and new best

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