Story

CLAPPER CONSTRUCTION STORY

David and Catrina Clapper have always believed in working hard to build the life they want, so it should come as no surprise that they've staked their claim in the construction industry. In 2014, they started their own business in Otego, NY: Clapper Construction. With more than 20 years of experience in the industry, David knew what it would take to succeed. "I would say it's the American dream," he says. "Everyone wants to have their own business and succeed, and it can be done with hard work."

Hard work, communication and the fulfillment of promises are the backbones of Clapper Construction, and David and Catrina hope to pass those values on to their children. "When people tell you that hard work will pay off, it's true," says David. "But running your own business is very difficult. There's a lot of aspects to it that some people just don't understand - and I didn't, either, when I started."

When people tell you that hard work will pay off, it's true.

Our customers are our main priority, and it's nice that we can put them first and not have to worry about the things that we're not so good at.

When Clapper Construction first started out, Catrina spent her evenings working on the website after the kids went to bed, trying to make it look the best it could on her own. She and David knew they were going to have to market their new business if they expected potential customers to call or visit their website - and that's where we came in.

Story 2

David and Catrina partnered up with us in 2016 and opted for a website package that includes search engine optimization and business listing optimization. Having a digital marketing specialist in charge of their campaign took a lot off Catrina's plate: "Now that we have Townsquare, we don't need to be obsessing over those things because we have other people that can take care of that for us. Our customers are our main priority, and it's nice that we can put them first and not have to worry about the things that we're not so good at."

Clapper Construction STATISTICS

David & Catrina
Clapper

Owners

Construction

Industry

since
2014

In Business

since
2016

Customer

Otego,
New York

Location

Our Approach

The Challenge

Clapper Construction wanted a professionally designed and easy-to-update website, a multifaceted digital marketing strategy and a partner they could trust to handle it all while they focused on their small business.

Our Solution

We designed a versatile website and backed it up with correct and consistent directory listings and in-depth search engine optimization. To boost local awareness, we also provided radio advertising on local stations through Townsquare Media.

Clapper's Success

Clapper Construction consistently appears at or near the top of search results for their location. They also get lots of comments on their radio advertising - top-of-mind marketing in action! While their digital marketing specialist handles their campaign, the Clappers can focus on their business and their family.

PRODUCTS

Radio Advertising From Townsquare Media

In addition to online digital marketing, the Clappers opted to extend their local reach by broadcasting commercials for their construction business on Townsquare Media's area radio stations. The commercials give them the chance to not only leave a good impression on listeners and potential customers, but also take advantage of top-of-mind marketing.