Bids for jobs can make or break any contractor business, no matter where you’re located or how long your business has been serving your community. Without a reliable flow of contractor job bids, sustaining your business long-term is impossible. But when you create a contractor marketing campaign that attracts new customers and brings in contractor jobs bids to your business, that’s a recipe for:
- More high-paying construction jobs
- Consistent construction and contractor work
- Increased construction revenue
- Expansion of your contractor business
So, we know why generating contractor job bids is important for your contractor business’s long-term growth, but what’s the simplest way to do it? The answer is a good contractor marketing campaign. If you’ve ever wondered how to get more job bids, how to get contractor customers or how to get more contractor jobs in general, try a few (or all!) of the contractor marketing and contractor advertising ideas below.
Make sure your website is up-to-date, professional, and informative
When considering how to get more job bids, contractors must work to make sure their website is attractive and user-friendly. An up-to-date, professional and informative website should be the cornerstone of any contractor’s digital marketing and other marketing strategies. It is essential that contractors keep their website content up-to-date by regularly posting notable jobs they have worked on, feature customer reviews, and detail what services they offer and the geographic area they cover. Additionally, providing helpful resources such as case studies, helpful videos, or services related to customers’ needs can help represent a contractor’s professionalism and experience. By putting in the extra effort to keep their website informative, professional, and up-to-date with relevant content, contractors have higher chances of receiving more jobs for bids.
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Utilize digital marketing tactics such as SEO, PPC ads, and email campaigns
Digital marketing can be an effective strategy for contractors looking to promote their services and increase local bids – if done correctly. Utilizing tactics such as SEO, PPC ads, and email campaigns require extensive knowledge of the craft, but are all viable ways to get noticed by local clients. Contractor SEO should be implemented to reach organic customers and direct them towards specific pages on your website containing content related to their needs. PPC ads allow you to establish yourself in relevant searches more quickly than relying solely on organic ranking. Lastly, contractor email campaigns can provide a more personal experience with potential leads via newsletters or other targeted communications that draw attention to promotions or new services being offered. All of these strategies necessitate a well-crafted content strategy that provides added value to visitors of your digital presence and in turn helps drive those elusive job bids.
Reach out to local businesses and community organizations who may be able to refer or recommend you
Reaching out to local businesses and community organizations is great way to get more contractor jobs. Developing relationships with people in the greater community can be extremely beneficial and give you access to a network of businesses who may not only be willing to refer you, but also have insider tips on the best job opportunities. Investing the time in creating these connections could pay off quickly in the form of bigger contracts and better connections that could otherwise be missed out on. Building those foundational relationships taking an active role in your own success will create more immediate results when marketing yourself as a contractor.
Get active on social media – join relevant groups and participate in discussions
Having an active presence on social media is essential for contractors who want to increase their job bids. Joining relevant groups and participating in online discussions related to the industry can be a great way to get noticed by potential clients and other professionals in the field. Getting involved in conversations and engaging directly with your audience is ultimately a great way for a contractor to build relationships, create new business opportunities, and ultimately expand their customer base. Furthermore, taking part in relevant conversations allows contractors to stay up-to-date on industry news and develop an understanding of customer demands and expectations, allowing them to better tailor their services.
Develop relationships with other contractors in the area who can help spread the word about your services
Developing relationships with other local contractors can be a great way to get more contractor jobs. By getting to know other contracting businesses, you can cultivate referrals, build up trust and credibility amongst your peers and create joint opportunities for one another. When these relationships are established from a place of respect, collaboration and mutual benefit, it will lay a strong foundation for successful business in the future. A win-win situation is one that everyone can get behind! Additionally, when working with trusted local contractors for referrals, jobs for bids completed become more efficient as shared experiences between teams ensure smoother communication during projects. All in all, forming relationships with other contractors offers more than just financial reward – it ensures that lasting positive impressions are made in the industry and builds beneficial continuing partnerships too!
Create an attractive portfolio of recent jobs that showcase your abilities
Building an attractive portfolio of recent jobs is a crucial part of creating successful bids for local contracts. It’s important to highlight your skills and experiences, but also showcase some of the unique aspects that differentiate you from others in the field. Making sure your portfolio looks aesthetically pleasing, up-to-date, and well-thought out will increase visibility compared with the competition and make you stand out when applying for contracts. Consider taking photographs or videos of finished projects, keeping records of customer reviews, or even writing an online blog about your expertise to give interested parties a better understanding of what makes you special. Through digital marketing strategies like these, contractors are sure to arm themselves with the best chances to boost their local job bidding and build their business.
Train your construction workers to get more 5-star Google reviews
Good and bad reviews directly impact your contractor company’s bottom line—including your workers’ paychecks—so get them in on the action of earning 5-star reviews. A great way to motivate them is to offer bonus checks or prizes to the tech who earns the most 5-star reviews.
Your construction workers should focus on providing 5-star-review-worthy service. Try following these guidelines to achieve just that:
- Make a good first impression, then follow up after the job is complete.
- Offer online scheduling to simplify the process for your customers.
- Check in to make sure customers are happy before leaving the job site.
- Invite the customer to leave a review of their experience.
A unique selling proposition will make your contractor business stand out
If you want to stand out from your local competitors, your contractor business needs a unique selling proposition, usually shortened to USP. That USP could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart from your competitors. Once you’ve figured out your USP, use that selling point in your contractor marketing and contractor advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating contractor job bids. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some USP ideas to get you started:
- Eco-friendliness
- Specialized services
- Specialized commercial equipment
- Workmanship guarantees
- Level of service and friendliness
- Professionalism of crews
- Availability and affordability
Get more contractor jobs with exclusive leads
Shared leads are the ones you get from lead generation services like HomeAdvisor, Porch Pro and Angi. You pay for them, and then you go head-to-head with your competitors to see who can contact and convert the lead first. It isn’t very cost effective, and it’s stressful to boot. The solution? Get more exclusive contractor leads. But how?
The simplest answer is this: a website and good SEO. A website gives you potential contractor customers a place to land, and good SEO is what will get you found on search engines like Google. When homeowners who need contractor services go straight to your website and contact you directly, you’re basically getting those contractor leads for free.
Sign up with Townsquare Interactive to boost your local job bidding
As the digital age continues to grow, it’s essential for any contractor to understand how digital marketing can help advance their business. In this blog, we’ve covered how different digital and traditional marketing strategies can expand your reach and help you understand how to get more job bids. From optimizing your website for search engines, creating high-quality content and building relationships with industry influencers, we want to equip you with the right tools to dominate your local job bidding.
The team at Townsquare Interactive specializes in creating contractor marketing campaigns that generate contractor job bids for businesses across the country. All of our dedicated marketing specialists and teams of subject matter experts can provide personalized suggestions for how to take your contractor marketing campaign to the next level.
Fill out the form below to learn more about our contractor marketing and CRM packages and jumpstart your local job bidding.