Townsquare Interactive's Blog

    Full of helpful tips, industry trends and all around goodness. Enjoy.

    You Can Make Your Facebook Business Account in 2 Minutes or Less

    What do you think of when you see Facebook? Probably a place to share status updates, photo albums from this year’s vacation, pictures of the kids on their first day of school—that kind of thing, right? While Facebook is the undeniable leader in connecting people, it’s also a gold mine for small businesses thanks to

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    SEO vs. SEM: What’s the Difference? Which Do I Need?

    Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe

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    Lead Generation Companies: Your Guide to the Pros and Cons

    At the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality. For example, you’ve likely heard of HomeAdvisor and Angie’s List. Both are sites

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    How to Get More Positive Customer Reviews for Your Business

    Online reviews are a powerful marketing tool for your business. Think about it: how often do you hop online to see what other people are saying about a product or service you’re interested in purchasing? All the time, right? Your potential customers are doing the same thing, so make sure you’re winning the review game.

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