Business Marketing Blog

8 Strategies for Small Businesses to Retain Their Customer Base

Did you know it costs five times more to acquire new customers than to retain the ones you already have? This stat alone should make any business owner stress about customer retention. That’s why we put together this guide on 8 proven strategies to keep your customers coming back again and again. Whether you run […]

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What Is User-Generated Content? 5 Ways Small Businesses Can Utilize UGC

User-generated content (UGC) dominates today’s digital landscape, reshaping how brands engage with their audiences. Everywhere you turn, you see social media users flocking to online platforms to voice their opinions — whether endorsing a contractor service or offering candid critiques of customer service experiences. It might seem as though UGC is just a way for […]

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How Healthcare Providers Can Benefit From CRM Software

The healthcare industry in 2024 faces complex challenges in managing patient relationships and operational tasks. At the heart of these challenges is the need for patient-centric care and engagement in delivering high-quality medical services. Numerous studies highlight the role of health information technology in shaping the industry’s success and longevity. Key among these tech tools […]

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How Law Firms Can Benefit from CRM Software

CRMs are a must-have for law firms. They are designed to streamline day-to-day operations, maximize efficiency, and keep your team organized during the busy workweek. CRMs for attorneys also make it easier to track client communication, schedule appointments, and improve client relationships. With a CRM, you can get more time to focus on making court […]

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How to Choose the Right Payment Processing System for your Small Business

In today’s digital age, cash has become king for fewer and fewer transactions. For businesses of all sizes, accepting electronic payments is no longer an option but a necessity. Behind the seemingly simple swipe of a card or tap of a phone lies a complex world of payment processing systems. This article unveils the inner […]

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How to Choose the Right Invoicing Software for Your Small Business

Getting paid on time is crucial for any small business, ensuring adequate cash flow and steady growth. However, managing the invoicing and payment process can be a daunting and time-consuming task. Fortunately, the rise of digital invoicing solutions like Townsquare Interactive’s business management platform has transformed invoicing for businesses of all sizes, streamlining this crucial aspect […]

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How to Transform Your Customer Data into Business Revenue

Running a small business these days means wearing many hats. One minute, you’re managing day-to-day operations. The other, you’re trying to build customer relationships; it’s a constant balancing act. But what if you could leverage insights from your existing customer data to work smarter, not harder? Townsquare Interactive’s all-in-one business management platform is designed to help […]

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Turning Your CRM into Your Business’s Marketing Executive

Are you leaving money on the table by neglecting your customer relationships? Your business’s success hinges on the strength of these connections. Without a robust Customer Relationship Management (CRM) tool in place, you could be missing out on valuable marketing opportunities. What is a CRM? Customer Relationship Management (CRM) tools are essential for small businesses […]

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Scaling Your Small Business with Lead Management Software

Lead management software is essential for developing a small business in any industry. Every opportunity matters in industries like HVAC, towing, plumbing, roofing, contracting, and legal services—albeit securing a new client or providing coordination between jobs. And that’s where lead management software can truly benefit your business. With features integrated into platforms like Townsquare Interactive’s […]

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7 Benefits of Using SMS Marketing Strategies for Your Small Business

As a small business, having a strong marketing strategy is crucial for your success. It allows you to promote your products or services, attract new customers, and build brand awareness. However, traditional forms of advertising can be costly and may not always give you the results you desire. This is one of the benefits of […]

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9 Common CRM & Marketing Automation Mistakes to Avoid

As a small business owner, you have many moving parts to your company, from developing new products and services to satisfying every question asked by potential customers. The larger your company grows, the more important it is to develop ways to properly manage communications, and a CRM (customer relationship management) solution is one of the […]

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How to Optimize Your Email Marketing Strategies: 7 Email Marketing Best Practices for Small Business Owners

Email marketing gets a bad rap. People groan when they hear the term, thinking of overflowing inboxes crammed with spam messages. But done right, email marketing hooks new customers and reels in sales. In fact, it’s a game-changer for small businesses looking to boost sales and engage with their customers. With an impressive return on […]

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