Customer relationship management software is an invaluable tool that helps businesses manage their day-to-day operations and client communication. This type of software is particularly beneficial for accounting firms who need help streamlining communication, tracking invoices, and keeping up with mundane tasks.
If your accounting firm doesn’t already have a CRM, you may find it challenging to grow or scale your business. You may also find it hard to keep up with follow-ups, invoice tracking, or appointment scheduling. If you’re tired of using three or four different software tools to maintain productivity, we’re here to help.
In this article, we’ll explore the benefits and advantages of investing in accounting practice management software. Here’s everything you need to know:
What is Client Management Software?
Client management software for accounting firms helps you track client information, communication, follow-ups, invoices, and data all in one place. With this software, your team will always have one centralized location for all client communication. You no longer need to rely on Excel sheets and various software tools to manage your day-to-day. This can help improve sales, marketing, accounting, customer success, and client retention.
When looking for a CRM for tax professionals, always consider your unique needs and find a tool that can easily integrate into your day-to-day.
7 Benefits of CRMs for Tax Professionals
Once you’re ready to make the investment in a CRM, here’s what benefits you can look forward to:
1. Improved Client Communication
CRMs for tax professionals are designed to improve communication with current customers and prospects. With a CRM, you can review all communication efforts in one place. You don’t have to worry about multiple employees accidentally contacting the same leads about your services. You can also set up real-time notifications so your team is alerted when someone reaches out about an invoice or needs to schedule an appointment.
Townsquare Interactive’s client management software for accounting firms has an integrated inbox that makes keeping up with everyday communication tasks easy. Our tools also prioritize data security and privacy, so you can feel confident your client’s sensitive data will always be protected.
2. Automate Mundane Tasks
Are you tired of sending manual follow-ups every day? Is your accounting time spending hours creating custom invoices or quotes for each client? Client management software for accounting firms has built-in automation tools that can help streamline productivity and increase workplace efficiency. With these tools, your team can get time back in their day to focus on other projects that require a more hands-on approach.
3. Collect Payments Faster and Easier
Many CRMs for accounting firms have built-in invoicing tools you can use to track, send, and accept payments online. This can improve efficiency and help you avoid sending manual invoices for each client you work with.
Townsquare Interactive aims to simplify the billing process and help you generate invoices or quotes quicker and more efficiently. We offer customizable solutions for quotes and invoices so you can stop back-and-forth negotiations and improve client communication. Our platform also eliminates the need for a third-party payment processor.
4. Enhance Customer Retention
Did you know it costs more to acquire customers than it does to retain them? Retaining customers is a low-cost way to maintain profitability. With accounting practice management software, you can improve your approach to marketing, client communication, scheduling, and more. This can help you improve customer satisfaction and the overall customer experience. Increasing customer loyalty can increase profitability over time. It can also lead to more word-of-mouth referrals.
5. Schedule Online Appointments
Online scheduling software can streamline client communication and eliminate friction in the customer journey. This software also helps eliminate the back-and-forth between calls and emails. Whether your clients have questions about client financial statements or payroll, they can easily schedule a quick check-in with your company whenever they want. After they schedule an appointment, everything will be logged into the CRM so you can reference it later.
Townsquare Interactive’s online scheduling software seamlessly integrates into your website. When someone schedules an appointment, we’ll send your team and customer an email reminder. Your customers can also reschedule or cancel their appointments whenever they want.
6. Enhanced Email Marketing and SMS
Email marketing is one of the most powerful marketing channels you can use. This marketing tool will help you push prospects through the sales funnel and ensure your business is always at the top of your target audience’s mind. When paired with SMS, you can create multiple touchpoints for your sales and marketing initiatives.
Townsquare Interactive’s CRM allows you to create automated email marketing and SMS customer journeys. This is an effortless way to schedule follow-ups, market sales or promotions, and personalized messaging for each customer. Once you create your automated workflows, you can seamlessly nurture leads in the background of your workweek and never miss an important follow-up.
7. Access to Data and Analytics
Most accounting practice management software offers a suite of data and analytics tools. This data provides key insight into your customer’s buying behavior, customer lifetime value, and communication habits. You can use this data to improve your approach to the customer experience and continue to scale your business.
Invest in Accounting Practice Management Software Today
It doesn’t matter how big or small your accounting firm is – a CRM is a must-have to stay competitive in the digital age. With this innovative software, you can automate client communication and improve your approach to sales and marketing.
Ready to upgrade your workplace? Townsquare Interactive is here to help. Our business management platform was designed with small business owners in mind. With our tools, you can enhance the workplace experience for your employees and customers. We can also help with paid ads, web design, and email marketing.
Contact our team today.