Adding your local business to Nextdoor can help you reach customers where they are. Today’s consumers use searches on Google and social media platforms like Nextdoor to find the services they need, whether it’s a restaurant recommended by friends or a plumber for a weekend repair need. With a free-to-use Nextdoor business page, you can reach your customers when they need you the most.
Listing your small business on a site like Nextdoor allows you to increase your visibility, becoming easier to find by those who are most interested in looking for the services you offer. Nextdoor is a local, neighborhood-focused platform that lets people connect to their neighbors. It costs you nothing to list your business there, but it can have a profound impact on your sales, brand recognition, and leads.
Why Use Nextdoor for Your Business?
Once you learn how to add your business to Nextdoor, you’ll see the process takes no time at all. However, the benefits are numerous. Nextdoor is made up of real people, neighbors who live within the service area of your company. Studies show that 94% of neighbors value the recommendations for products and services from those local to them.
Another impressive stat from Nextdoor is that 80% of neighbors using Nextdoor recommend a business on the platform, and 72% of those people say they are willing to pay more for a locally recommended company. Since the platform has 88 million verified users, called neighbors, it’s easy to find your client base here. More so, 4.1 million businesses are already listed on the platform, most likely including your competition.
What Can Listing Your Business on Nextdoor Do for Your Company?
With such a large range of people utilizing the social media platform, any company listed on the site has a large audience of potential customers to reach. Consider some of the ways this could help your business:
Generate leads
With millions of people using the platform, Nextdoor is the ideal place to reach customers who need the products and services you offer. Some studies show that 40% of people use the site solely to recommend or find local companies to buy from.
Reach new customers when they move in
Another nice feature about Nextdoor is that nearly half of all people turn to Nextdoor when moving into a new community to find the services they need. Your business needs to be listed there.
Improve SEO
Building your Nextdoor page allows you to extend your search engine optimization (SEO) strategy. That means that it will help to drive more people to your website and contact pages.
When you build out your Nextdoor page, you will be able to incorporate keywords important to your business, such as the products you offer, the brand names you sell, and new promotions. This allows you to constantly have fresh content demonstrating how well your page meets customer needs.
How to Add Your Business to NextDoor: Follow These Steps
The Nextdoor business page cost is nothing. That means all you have to is to claim your Nextdoor Business Page.
1. Create an account.
If you do not have one just yet, start a new, free account on Nextdoor. You can do so as the owner or authorized representative of the business.
If you already have an account, you can add your business to your existing account, allowing you to toggle between the two.
2. Set up your business page
Once you claim your page by telling the site about your business, you can then build out your page. Do this using the Page tab and edit buttons. Fill it in completely, including:
- Adding your logo and cover photo (personalize it with people who work there if possible)
- Add the categories that describe your business, such as HVAC, photography, or retail store (you can choose up to 10 categories)
- Provide a description of the business on a personal, community-focused basis. Consider that 55% of customers report they like doing business with a company that has a shared brand story!
- Add photos to the page. This helps to create a personalized experience.
3. Share your page
You will have a unique page link for your Nextdoor business page to share. Do so across all of your other platforms to create an omnichannel branding experience. Share your page with past customers, too, who can help you share it with their friends.
4. Post for free
You can create free posts on your Nextdoor page to help people learn about your business. These free posts reach about two miles from the address you put into the Nextdoor platform.
5. Run ads to your most likely customers.
You can also run ads on Nextdoor to reach your very specific, local customer base. Run ads allow you to create content that will reach up to 30 miles from your address listed on the platform.
The Benefits of Listing Your Business on Nextdoor
Every business can benefit from utilizing a free business page on Nextdoor in several ways:
- There is no cost, but you will find your customers using this platform if you are a locally-based company.
- Improve your overall online presence to build your brand recognition. You’ll reach more people, and people will remember your company.
- Connect with the local community. Build relationships with the people who are most likely to support your business.
Let Townsquare Interactive Support Your Efforts and Build Out Your Presence on Nextdoor
Townsquare Interactive can help you create locally-focused marketing efforts including building out your Nextdoor business page. With free and paid advertising, you can build a marketing campaign that reaches people and builds leads. With our business management platform and digital marketing services, you can master building a successful online presence without the time commitment otherwise needed.
Take a moment to learn more about using Nextdoor to market your local business. Then, check out our business listing management services and integrated marketing campaigns that can help build your business across the internet reaching those who are most likely to by your customers.