How a Website and SEO Can Get Your Albany, NY Business More Customers


It’s a new year, which means a fresh start for your small business’s online marketing campaign! A large part of your success will depend on who you work with—a digital marketing agency, online marketing company or SEO company—and how efficiently you use your marketing and advertising budget. But if you aren’t digital marketing-savvy, don’t worry.

Working with a digital marketing company, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck. In fact, teaming up with the right digital marketing agency can be a game changer—it’s the equivalent of having an entire professional digital marketing team managing your business.

So, if you’re…

Wondering if working with a digital marketing company, internet marketing or online marketing agency, website design company or SEO company is the right move… it is!

Curious if SEO services (search engine optimization) could help you get found online by more customers… it can!

Thinking about building a DIY website… don’t, because there are better alternatives.

Now, let’s talk about how a website and SEO can bring more customers to your business in Albany, New York, and why it’s a good idea to work with a digital marketing company, internet marketing or online marketing agency, website design company or SEO company that knows how to appeal to your ideal audience. But first, let’s take a look at some stats specific to the Albany market.


Consumer Stats for Albany, NY Small Business Owners

Albany Overview

Did you know that 80% of Albany, NY’s near-100k population has access to the internet at home? That’s a huge audience of more than 79,000 potential customers you could be reaching online right now with a strong internet marketing campaign.

But if you haven’t invested in professional web design, SEO services (search engine optimization) or social media marketing for your business, those potential customers might never know your business even exists. After all, there are more than 7,000 other small businesses registered in Albany, so there’s a ton of competition out there. You need to stand out to get noticed, and your business’s web design and search engine optimization can help you do just that!


1. Use Your Website as Your Online Storefront

If you don’t yet have a business website, one of the best things you can do for your Albany, NY business is to get in touch with a digital marketing company and invest in professional website design and SEO services. These two things are the foundation of any good digital marketing campaign and make all the difference in bringing in new leads and customers.

A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

  • Learn more about you and your business
  • Read about the products or services you provide
  • See your service area or store location
  • Get in touch with you and convert into a customer

Without a website and good website design, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll go to one of your competitors, instead.


2. Help More Customers Find You With Search Engine Optimization

SEO services, or search engine optimization, is what moves website to the first page of Google. When used correctly, it can do the same for your website!

How many more clicks would you get if you were near the top of page one of Google? How many people in Albany would see your business if you were the first to show up when they typed in a search query for the services you provide? SEO services are a powerful tool, which is why no small business should run a marketing campaign without it.

A digital marketing company, internet marketing agency or website design company can help you get set up. Professional search engine optimization analysts will be able to perform research to build a custom keyword list for your website. In turn, when those keywords are inserted into the content your site, Google will take note and move you closer to the top of relevant searches over time.

Getting found online by more people is a huge benefit of working with a digital marketing company, internet marketing agency or website design company, so sign up for SEO services (search engine optimization) today!


3. Customize Your Campaign for Albany, NY Market Trends

Any digital marketing company, internet marketing agency or website design company you work with should be familiar with your local Albany market. Consumer habits and market trends as they relate to web design, SEO services (search engine optimization), social media marketing and more tend to vary from city to city and state to state, so finding a digital marketing agency that knows Albany will be invaluable to your business. That experience will allow them to:

  • Recommend products and services that fit your business’s long-term online marketing goals.
  • Apply digital marketing services that will appeal to your local audience.
  • Suggest improvements to your digital marketing campaign to help you get more leads.
  • Create a personalized marketing campaign, including professional website design, SEO services and reputation monitoring.

Townsquare Interactive is a digital marketing agency with years of experience working with Albany businesses. We’ve helped thousands of small business owners break into the digital marketing space and find success with web design and social media marketing. We can help you, too! Fill out the form below to receive more information about our digital marketing services.

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