Reviews: Is Worth It? Reviews: Is Worth It?Lead generation is on every small business owner’s mind. It is (correctly) perceived as the end-all-be-all if you want your business to succeed and grow, no matter your location or specialty. We’ve already discussed the pros and cons of working with lead gen services, companies like HomeAdvisor and Angi, but, for this article, we’re narrowing our focus down to just for contractors and Billy reviews.

You might already be asking yourself, “Is worth it?” or “Are leads legit?” The answer isn’t a simple yes or no, but it definitely skews in one direction. We’ll put it this way: and companies like for small businesses aren’t necessary to generate leads, and you just might save money in the long run if you steer clear of for contractors and services similar to altogether.

To help you make an informed decision regarding is worth it, we’ll take a look at some red flags and Billy reviews.


What Is is advertised as the premier lead generation service for professionals including moving, home improvement and contractors. Leads that you purchase are vetted through Billy’s proprietary technology and subsequently qualified based on their apparent interest in your business and the services you offer.

But what about reviews? Are leads legit? Similar to other lead gen services, it’s important to track lead performance after you sign up with What’s the cost? Are you getting a return? Are you using other marketing services that will improve your brand’s online authority organically? After all, advertising services available through services like for contractors do little for brand longevity, so if you’re looking for more than just a quick solution to acquiring new leads, you may want to consider a more comprehensive marketing solution.


Is Worth It? Reviews

If you want to see what actual customers are saying in their reviews, keep reading to help determine is worth it as part of your marketing budget. Reviews on Trust Mamma

Trust Mamma

Read more website reviews on the Trust Mamma website here. Reviews on Better Business Bureau


Read more website reviews on the BBB website here. Reviews on Sitejabber

Sitejabber 1 Sitejabber 2

Read more website reviews on the Sitejabber website here.


Generate Your Own Exclusive Leads Without

So, is worth it to generate leads? Our verdict is: Not really. for small businesses is not represented as a consistent or reliable lead source in many Billy reviews, so it might not be a good choice if your business depends on getting results. Instead of for small businesses, we suggest focusing your budget elsewhere, namely by investing in SEO and other digital strategies to boost your online reputation and get your business to the top of Google and other search engines.

Signing up with for small businesses might not be a great business decision, but the good news is that you don’t need them (or services like for small businesses) to start generating your own exclusive leads! We’ve already created huge lists of lead generation ideas for roofers, towing companies, landscapers, plumbers and HVAC specialists, but these are the basics you need to remember:

  • Start with a professionally designed website.
  • Invest in an SEO (search engine optimization) strategy to get your business on the first page of Google search results.
  • Ensure all of your directory listings have the most up-to-date info on your business so customers can contact your directly.
  • Respond to your online reviews promptly and professionally, especially on Google.
  • Choose a marketing partner who always has your back.

Townsquare Interactive is a local digital marketing agency committed to helping small businesses get found online, attract customers and grow their business. Our custom websites include award-winning SEO, a dedicated marketing team, online appointments, contacts, payments, invoices, and reviews so you can stop wasting money on other expensive business tools and enjoy a true all-in-one marketing solution.

Want to learn more about how we can help you generate your own exclusive leads without for contractors? Fill out the form below and we’ll contact you soon!

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