Own a small business in your community? Want to get involved with Black Friday but not sure how to do it with your product offering?
Participating in Black Friday can help increase sales, boost brand awareness, and attract new customers to your small business. With the right marketing materials and special offers, you’ll hopefully see a nice boost in revenue right before the holiday season.
While you might feel that e-commerce companies and big retailers are the only ones that can participate, there are creative ways for companies in HVAC, med spas, and restaurants to get involved.
Not sure which Black Friday marketing ideas are right for your small business? We created a list of the top 10 Black Friday promotion ideas for a variety of small businesses. Here’s everything you need to know:
1. HVAC: Provide a Heating Promotion
Before Black Friday begins, the air gets cold and crisp, and daylight savings kicks in. This means more people are spending time inside getting ready for the cold winters ahead. As an HVAC company, you can capitalize on this change in weather and Black Friday with a special promotion on heating installation. You can have the offer run all November long and accept book appointments throughout the month. The best way to promote this Black Friday marketing idea is through social media, newsletters, and word of mouth in your community.
2. Plumbing: Offer on Pipe Insulation
Pipe insulation is designed to protect your pipes during winter. It’s a necessity for some colder-climate communities. As a plumbing company, you can offer a special deal on pipe insulation to help increase sales and acquire new customers.
You can offer a special price for the first 20 people to book a service with you. This is a great way to add a sense of urgency and get customers to act quickly. You can also consider making the deal only available to new customers to help improve your prospecting efforts.
3. Med Spa: Service Bundles
Own a local med spa? Want more of your customers to take advantage of chemical peels, laser hair removal, or facials? Offering specials on bundles is a great way to familiarize your loyal customers with other services you offer.
You can market your Black Friday sale with an email marketing campaign to your customer database or use paid advertising to hit a new prospect.
4. Local Boutiques: Gift With Purchase
If you own a local boutique, you likely don’t want to go too steep on Black Friday discounts because it can eat into your profit margins. Instead, consider offering a small gift with a purchase over a specific dollar amount. This is a great way to increase the average order size.
Social media, email marketing, and print advertising are some of the best marketing tools for this Black Friday marketing idea.
5. Medical Facilities: Flu Shots for Free
Not every Black Friday marketing idea needs a big sale or heavy discount. For example, if you work for a medical facility, you can promote getting a flu shot this holiday season. You can get playful with the language to push people to take advantage of their free flu shot before the holiday season or winter holiday shopping craze.
6. Tree Services: Buy One, Get One
Offering tree removal services or tree trimming in your area? A great Black Friday promotional idea is to offer a buy one, get one on your services. It’s a great way to acquire new customers and to get more appointments on the books during November and December.
Consider doing newspaper inserts, printouts, or paid advertising to get the word out about your upcoming specials.
7. Small Business: Free Gift Wrapping
Another budget-friendly Black Friday promotional ideal is to offer free gift wrapping on all your items. This is a great way to get people to do some holiday shopping at your small boutique or store. You can use email marketing and social media to market to your customers. Also, consider using printouts and signage to get the word out about your offer to customers who walk into your storefront.
8. Restaurants: Special VIP Offer
If you have restaurant CRM software, you can consider sending your loyal customers an exclusive VIP offer. Special offers include:
- Discount for November Only
- Free Appetizer with Purchase
- VIP invite to a Holiday-themed Dinner
Deals like this are great for rewarding loyalty and keeping customers returning to your establishment.
9. Beauty Salon: Special Mystery Box Deal
If you don’t want to discount your services, you can offer a special mystery box deal to customers who spend over a specific amount. The mystery box can be filled with product samples and small goodies. This is a small and easy way to get in the holiday spirit while keeping your profit margins high. You can also consider raffling one big mystery box rather than giving everyone something small.
10. Landscaping: Raffles
For landscapers in colder areas, November might be a slower time of the year. To keep a steady flow of customers during this period, consider entering your customers into a special raffle for free services. The raffle can be for free services, bundle offers, or a gift card.
Get Your Next Marketing Campaign Ready With Townsquare Interactive
Ready to take advantage of any of these Black Friday marketing ideas? We’re here to help.
The holiday season is the perfect time to capitalize on special deals and offers – but it’s only one piece of the puzzle. To ensure your business is at the top of the local search engine results page, you must also prioritize SEO and paid advertising.
Townsquare Interactive is here to help you manage your business and create a custom marketing plan that aligns with your goals and needs. We offer various marketing services, including social media, paid advertising, and SEO.
Contact us today for more information.