Currently Browsing: Social Media Management

How to Craft the Perfect Tweet

by John Michael Patrick Whether you’re a large, established company or a small business, Twitter’s a convenient, cost-effective way to connect with your customers. That said, Twitter’s a noisy place, full of individuals and organizations competing for attention. Learning to communicate your message effectively via Twitter— in such a way that your message stands out […]

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A Picture Is Worth a Thousand Words Earns a Thousand Followers

by Amy Bareham You and me? We’re visual people. (At least that’s what major social media channels like Facebook, Instagram and Twitter have found.) Correct me if I’m wrong, but the social era has changed the rules of the marketing game. If your small business is struggling to gain social media traction, this article is for […]

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Must-Know Social Media Stats for Small Business

by Amy Merrill Debating whether or not to create a social media presence for your business? Check out the stats below and you won’t think twice about the decision!  You might also like: Social Media: A Look At The Past & Present How SEO & Social Media Work Together How to Make Your Social media […]

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Social Media: A Look at the Past & Present

by Jaimie Knowles Where It All Began Many people believe social media started with the widespread obsession with Facebook. But, you might be surprised to know that the evolution of social media started much earlier than the early 2000s. The effects of these early social media platforms are still seen today. They impact the everyday lives of individuals and businesses […]

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How SEO & Social Media Work Together

by Scott Johnson As a small business owner, you understand how important your web presence is for your business. But what about those other things? Facebook, Twitter, Instagram, Google +, Pinterest, etc.? When most of us think about a web presence, we think of having a website that represents our business. However, this is hardly half […]

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Why Isn’t My Website Bringing in Any New Business?

  Here are a few common reasons your small business website isn’t bringing in new business. Below we highlight a number of areas where your website (or overall web presence) may be falling short. Common Website Content Issues It’s boring – Does your website sound like this? “Hi, we provide the best customer service and highest quality products […]

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How to Make Your Social Media Presence Interesting

by SeQuoya Addison I think we can all agree that social media effects our day, everyday, in one way or another. We use it for personal reasons, business reasons, as a source for research and to get our daily news. With the power and reach social media has, it’s important to know how to use it to your advantage. […]

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Top-of-Mind Advertising Is Digital, Too!

  When you think about the phrase “top-of-mind advertising,” what comes to mind? Billboards, radio commercials, flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven effective for many businesses across America. But all those avenues leave out digital channels! First, […]

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How To Engage, Intrigue and Enchant on Social Media

by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence.  Social media is not a fleeting trend, it continues to evolve and it’s crucial to grow with it. As a free avenue to advertise […]

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How to Humanize Your Brand with Social Media

by Amy Hoglund When you sign into your social accounts, are you eagerly waiting a sponsored ad or a sales pitch? Absolutely not. This is where you go to see how Jan is doing after her big move to Cali, or how Jack’s “Sunday Funday” is going at the local brewery. Social media is 100% […]

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