Working with a home services marketing agency that specializes in digital marketing for home services is a great way to get more home service leads, especially when it comes to small business marketing and customer targeting in Charlotte, NC.
In fact, teaming up with the right digital marketing agency for your paid advertising can be a game changer—it’s the equivalent of having an entire professional digital marketing services team managing your business’s customer targeting campaign for you.
So, if you’re…
Wondering if working with a home services marketing agency that specializes in digital marketing for home services is the right paid advertising strategy for your business… it is!
Curious if home services SEO (search engine optimization) can help you get more home service leads… it can!
Thinking about trying DIY home services website design… don’t, because there are better, more professional alternatives, like trusting a small business marketing consultant.
Before we get to the top three home services advertising ideas, it’s important to understand how digital marketing for home services can boost your business in Charlotte and why it’s a good idea to work with a home services marketing agency to get more home service leads. But first, let’s take a look at some consumer data specific to the Charlotte, NC market.
Charlotte’s Market Stats
Did you know that over 89% of the combined 874.6K population in Charlotte, NC has internet access at home? That’s a huge audience of nearly 782,000 potential customers you could be reaching online right now through customer targeting in your digital marketing for home services.
But if you haven’t invested in professional home services website design, search engine optimization or social media marketing for your business, those potential customers might never know your business even exists. After all, there are more than 81,000 other businesses registered in Charlotte, so there’s a lot of competition for you to get more home service leads. You need to stand out from the rest, and your business’s home services website design and home services SEO can help you do just that!
1. Reach More of Your Ideal Customers With a Professional Website
If you don’t yet have a website, one of the best things you can do for your Charlotte, NC business to get more home service leads is to get in touch with a home services marketing agency or expert in digital marketing for home services and invest in professional web design services and home services SEO. These two things are the foundation of any good small business digital marketing campaign and make all the difference in customer targeting for bringing in new home service leads and customers.
Think of your website as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about you and your business
- Read about the products or services you provide
- See your service area or store location
- Get in touch with you and convert into a customer
Without a website and good home services website design, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll go to one of your competitors, instead. Not good, right? But working with a home services marketing agency or expert in digital marketing for home services for your paid advertising can change that.
2. Get Found Online by More of Your Ideal Customers With Home Services SEO
Home services SEO, or search engine optimization, are what move websites to the first page of Google. When used correctly, it can do the same for your website!
How many more clicks would you get if you were near the top of page one of Google search results for your industry and location? How many more people in Charlotte would see your business if you were the first to show up when they typed in a search query for the services you provide? Home services SEO is a powerful tool, which is why no small business marketing campaign’s paid advertising should exist without it.
A home services marketing agency or expert in digital marketing for home services can get you set up. Professional home services SEO analysts or a small business marketing consultant will be able to perform research to build a custom keyword list for your website. In turn, when those keywords are inserted into the content on your site, Google will take note and move you closer to the top of relevant searches over time.
Getting found online by more people is a huge benefit of working with a home services marketing agency, so sign up for home services SEO (search engine optimization) today!
3. Capitalize on Charlotte Market Trends With a Personalized Digital Marketing Campaign
Any home services marketing agency or digital marketing for home services company you work with should be familiar with the unique qualities of the Charlotte market. Consumer habits and market trends as they relate to home services website design, home services SEO (search engine optimization), social media marketing and more tend to vary from city to city and state to state, so finding a home services marketing agency that knows Charlotte, NC will be invaluable to your paid advertising. That experience will allow them to:
- Recommend products and services that fit your business’s long-term online marketing goals.
- Apply small business digital marketing services that will appeal to your local audience.
- Suggest improvements to your small business digital marketing campaign to help you get more home service leads.
- Create a personalized marketing campaign, including professional home services website design, home services SEO and reputation monitoring.
Townsquare Interactive is a home services marketing agency with years of experience working with businesses in Charlotte. Specializing in digital marketing for home services, we’ve helped thousands of small business owners break into the digital marketing space and find success with home services website design and social media marketing. We can help you, too! Fill out the form below to receive more home services advertising ideas and information about our digital marketing for home services.