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Are you tired of hearing the same old marketing advice for your small business? It seems like everyone’s telling you to focus on social media and email campaigns with a CRM. Don’t get us wrong, those are fantastic strategies!
But what if we told you there was another powerful yet overlooked marketing strategy that could take your business to the next level? Enter the press release.
A press release is an announcement that you send out to media contacts like journalists, bloggers, news outlets, and industry publications. It allows you to share newsworthy developments about your company in hopes of getting media coverage. This third-party credibility can go a long way in establishing trust and authority for your brand.
The problem is that most small businesses don’t have the time or connections to get their press releases seen by many media contacts. That’s where EIN Presswire comes in. They make it easy to get your news out to hundreds of publications across the country.
What is EIN Presswire?
EIN Presswire is also known as “Everyone’s Internet News Presswire.” Think of them as your connection to the media world, as they have a massive network of journalists, news agencies, and social media influencers. Essentially, they handle all the hard work of press release distribution so you can focus on running your HVAC company, law firm, restaurant, or other small business.
You bring the news, and they bring the contacts. It’s that simple!
With EIN Presswire, your press release could appear on big-name sites like AP News and Benzinga. This would give it a potential reach of 40 million people combined.
Additionally, EIN Presswire publishes and indexes industry news on hundreds of online publications. That means your press release will be discoverable both by media contacts looking for stories and by potential new customers searching for businesses like yours. The visibility is unmatched.
Top 9 EIN Presswire Benefits
As a small business owner, you have to be smart about where you invest your limited marketing dollars. Here are nine compelling reasons why using EIN Presswire is worth every penny.
Quick and Easy
Say you’re a lawyer who just won a big case and wants to get the word out. The traditional way of doing so would be to write a press release, find media contacts on your own, send it out one by one, and cross your fingers. Yes, that’s as time-consuming and inefficient as it sounds.
With EIN Presswire, the only real effort you have to make is to use the submission form, which is quick and easy to use. Upload your release, click a few buttons, and that’s it. Your news is on its way to thousands of media outlets.
And if writing isn’t your strong suit, they’ve got you covered. EIN Presswire has a new AI tool to help you write your press release.
Affordable
Contrary to what most people believe, putting out a press release doesn’t cost an arm and a leg. EIN Presswire pricing is actually very affordable, especially for small businesses.
For less than $100 per release or $1000 for 25, you can access EIN Presswire’s vast network of media contacts. This level of distribution would take weeks and thousands of dollars to do on your own.
Increase Brand Visibility
Wider distribution equals greater exposure. Think about it – your press release could end up in front of plenty of journalists and bloggers. That’s more chances for new customers to discover your business.
Control the Narrative
You know your business better than anyone. Some companies might try to rewrite your release or make you follow strict rules. With EIN Presswire reviews, you get to tell your story your way.
You keep complete control over what goes in your press release. Want to highlight your new eco-friendly practices? Go for it! Just won a local award? Shout it from the rooftops! It’s your news, your way.
Get More Website Traffic
Every EIN Presswire release is indexed on search engines like Google and Bing. So when someone searches for something related to your news, they might just find your press release. Ideally, they’ll likely click through to your website to learn more, and you’ll get new visitors.
Choose Your Market
Let’s say you run a local plumbing business in the US. You don’t need your press release to go out to Chinese news outlets. With EIN Presswire, you can choose to distribute your release specifically to United States media contacts or even drill down further to your state and city. You can also select industry-specific distribution lists to hone in on your perfect target audience.
Become an Authority Figure in Your Industry
Trust is huge in business. When customers see your company mentioned in the news, it gives you instant credibility. It’s like getting a stamp of approval from the media.
By putting out press releases regularly, you start to look like a real expert in your field. People might start coming to you for quotes or interviews. Before you know it, you’re the go-to person in your industry!
Get Your Business on Local TV and Radio Channels
As a small business, you’re probably not buying a Super Bowl ad spot anytime soon. But that doesn’t mean you can’t get your business on TV or radio! EIN Presswire works with dozens of local stations. Your press release could end up being mentioned on the local news or talk radio. It’s a great way to get your name out there in your community.
Track Your Success
Finally, it’s essential to know what you’re paying for in terms of concrete numbers. Along with your purchase, you’ll get detailed reports that show you things like how many news sites picked up your release and how many people it reached. You can use this info to see what’s working and what’s not.
See What EIN Presswire Can Do For Your Small Business
As a small business owner, you have to leverage creative marketing tactics to get an edge over the competition. EIN Presswire for small businesses is an affordable way to access thousands of media contacts and distribution across every major news outlet.
Imagine the brand visibility you could generate from a single press release about your latest achievements. Don’t leave this overlooked marketing channel sitting on the table.
Contact EIN Presswire today to get started!