Email marketing is one of the most powerful and profitable marketing channels. With a well-thought-out campaign and marketing strategy, many businesses can look forward to a $36 return on every dollar spent. However, if you’re still spending countless hours developing, scheduling, and segmenting your campaigns, it could be a waste of valuable resources. That’s where email automation tools come in.
With email marketing automation, you can automate your most profitable email campaigns and scale your business more effectively. This tool can help you save time, segment your sends, and improve customer retention. Whether you’re a small business owner of a med spa, medical facility, or towing business, this is an invaluable tool to consider investing in.
In this article, we’ll explore five different email campaigns you can automate and incorporate into your marketing strategy. Here’s everything you need to know.
How to Automate Email Marketing
With tools like Townsquare Interactive, email marketing automation can be done in just a few clicks. Here’s how to automate email marketing campaigns with our platform.
- Create the campaign with tailored messaging
- Set up automated triggers based on user behavior
- Personalize your sends with personalization tokens
- Launch your campaign
- Monitor the results and track the success
With our affordable and user-friendly platform, you can also automate SMS communications.
5 Ways Automated Email Campaigns Can Grow Your Business
Now that you know how to automate email marketing, it’s time to start getting creative with your campaigns. There are various types of email marketing campaigns you can take advantage of to grow your business. Here are five email campaigns you’ll want to consider:
1. Follow up With Leads Using Drip Campaigns
Are you tired of tracking email communication with prospects in an Excel sheet? Is crafting personalization emails for each lead and prospect taking up too much of your time during the workweek? With email marketing automation, you can set up a drip campaign to nurture leads and improve your chance of a sale.
You can also use your automation tools to add a personalized touch to your emails. Simply mentioning the client or business name in the automated email can help humanize your brand and help you build stronger connections.
If a prospect responds to one of your emails, you can set it up so the lead is automatically removed from the follow-up campaign. With email marketing automation, you can personalize your drip campaign to be sent based on user behavior, like filling out a form on your website or scheduling a meeting with a sales rep.
2. Automate Promotional Campaigns
Running a big sale on your HVAC services in May? Want to run a one-week-only sale for your med spa? Promotional marketing campaigns are a powerful tool that can help you entice new customers with deals. It can also provide a revenue boost for slower sales months. Instead of planning, segmenting, and scheduling the campaigns, you can automate the emails to send to specific lists you have built into your CRM. This is a great way to nurture leads into paying prospects and to boost brand awareness in your customer’s inbox.
3. Weekly Newsletters
Weekly newsletters are designed to keep your current paying customers up to date on the latest sales, business news, updates, and announcements. Newsletters are an engaging email marketing tactic that can help you foster stronger connections with customers and encourage them to make a second or third purchase in the future.
Automating your weekly or monthly newsletters with email marketing automation will ensure these engagement efforts are being sent to your engaged audience. You can continue strengthening your customer relationships while focusing on other workweek tasks.
4. Win Back Series
Did you lose a big deal? Are you struggling with customer retention? With an automated win-back series, you can ask your past customers for feedback by sending them a survey by email. This is a great way to improve your offerings and better understand why your customers didn’t renew or make a recent purchase.
You can also offer special discounts in the email series, encouraging them to come back and try your services again. Win back series are highly effective email marketing campaigns that can be set up with specific triggers.
5. Invoice Follow ups
Once you’ve closed a big deal with a client, you must follow up with the customer to ensure they pay their invoice. Relying on your accounting team to do the outreach for past-due payments is time-consuming. It also makes you more susceptible to human error.
With an invoice follow-up campaign, you can follow up with past-due invoices every 15, 30, or 60 days. This email marketing automation workflow is designed to keep the invoice top of mind and ensure your customers pay on time. Once the invoice is past due 60+ days, your accounting team can step in to handle the rest.
Other Email Marketing Campaigns You Can Automate
That’s only to name a few of the successful campaigns you can consider automating. Other popular options include:
- A thank-you email after a purchase
- Special offers for new leads
- Engagement series
- Customer welcome journey
- Abandoned cart email
- Seasonal campaigns and content
Explore Small Business Email Marketing Tools
Email marketing automation is a must-have in today’s digital age. If you’re still manually sending emails to past-due payments, leads, or current customers, you’ll find that the ROI of your initiatives is much lower than you think.
At Townsquare Interactive, our business management platform hosts a full suite of CRM and email marketing tools for small businesses. We specialize in helping small business owners get access to tools that can help streamline the workplace experience. Once you’re set up with our CRM, you’ll find new ways to grow your business using automated email campaigns, business management tools, and more.
Contact us today for a free demo.