According to the 2023 Financial Benchmark Study, landscaping companies have a median of 325 customers. That’s a lot of lawns to mow and hedges to trim! If you’re running a landscaping business, you know how important those customers are. Their repeat business and referrals keep your company growing and thriving.
Yet, managing dozens or even hundreds of unique customer relationships can get complicated fast. Every customer is unique, with their own needs and preferences. They deserve personalized attention, but how can you manage that when juggling so many clients?
CRM software streamlines customer interactions in one easy-to-use system. In this article, we’ll show you how the right CRM can help your landscaping business.
What is a CRM for Landscaping?
First things first – what exactly is CRM, and how does it work? CRM stands for customer relationship management. Let’s walk through an example. Someone contacts your landscaping company about a potential project. They become a lead. If that lead ultimately hires you for services, they graduate to being a customer.
A CRM helps you manage both leads and customers in one place.
Think of it as a software platform that helps you keep track of all your customer information and interactions. For landscapers, this means storing details about what each client wants (like weekly lawn mowing or monthly hedge trimming), their contact info, service history, and any special requests (like using only organic fertilizers).
But a good lawn care CRM does more than just store information. It can help you schedule appointments, send reminders, and even handle billing. It’s like having an extra set of hands to help run your business.
Benefits of CRMs for Landscaping Companies
Landscaping companies have done just fine for centuries without fancy software. So why turn to CRM now? Although traditional methods still work, CRMs can take your business to the next level.
Here are four compelling benefits:
Keep Track of New Landscaping Leads
New landscaping leads can easily fall through the cracks when you already have a full schedule of existing customers. But those leads could be your next big customers.
A landscaping CRM helps you keep all your leads in one place. It can even grab lead info from your email and website automatically. This way, you won’t miss out on any potential business. You can easily see who’s interested and follow up at the right time.
For example, someone fills out a form on your website asking about lawn care services. Your lawn care CRM can automatically create a new lead, reminding you to call them within 24 hours. No more lost sticky notes or forgotten callbacks.
Increase Recurring Business
It’s not just about attracting new leads, either. Existing customers are valuable, too. In fact, repeat customers spend 67% more than one-time clients. Sure, some folks might only need you to install a new garden path once. But most customers will need ongoing services like regular lawn mowing or seasonal plantings.
Landscaping CRM software helps you stay engaged with existing customers and even anticipate their needs proactively. With task reminders and follow-ups, you can provide 5-star service that keeps loyal clients coming back. Access their data instantly to understand precisely what they want and when they want it.
Stay Organized
Our guess is you’d rather be out under the shining sun making yards beautiful than stuck doing paperwork. With features like task management and calendar integration, a CRM keeps your schedule and to-do list all in one place. You can easily see what needs to be done daily, prioritize your tasks, and ensure nothing falls through the cracks.
Plus, many CRMs can send automatic confirmations and reminders to your clients.
5 Must-Have Features in a Landscaping CRM
With many CRM options on the market, finding one explicitly tailored for landscapers is essential. Townsquare Interactive offers an industry-leading CRM platform designed with the following features:
Mobile-Friendly
One of the best parts of being a landscaper is working outdoors instead of being stuck in an office all day, so why should your business tools be?
It was in that spirit that we created a CRM app that allows you to access customer data and manage relationships from anywhere at any time. No laptop required. Whether you’re capturing a new lead or setting up a reminder between jobs, our iOS and Android apps keep business flowing wherever you go.
Payments and Invoicing
What’s better than a finished landscaping project? Getting paid for your work immediately! Townsquare Interactive enables you to securely send estimates and invoices and issue receipts on the go.
Customers can even pay you right through the system using their credit cards. It’s quick, easy, and secure. Plus, there’s a client payment portal that lets customers view and pay their invoices online.
Intuitive Interface
You’ve got lawns to mow and gardens to plant – you don’t have time to learn a complicated computer program. But you also don’t want something so simple it’s not practical.
Our CRM strikes the perfect balance. It’s easy to use but packed with features you’ll actually need. We designed it with landscapers in mind, so you won’t waste time trying to figure out how things work.
If you have a team, they’ll be able to use it without weeks of training.
Email + SMS Landscaping Marketing
There may have been a time when landscapers could find clients by knocking door to door but nowadays, that’s neither practical nor efficient. Our CRM makes lawn care marketing simple for you. Create professional and automated email/SMS campaigns with eye-catching templates, logos, images and more using our drag-and-drop builder.
You can create and send targeted email campaigns to specific customer groups. For example, you could offer a spring clean-up special to all your residential clients or promote your snow removal services to your commercial customers in the fall.
Send targeted messages to specific customer groups based on their purchase history and needs. Integrated inbox management keeps all communications organized in one place.
Scheduling
All your hard work is aimed at getting customers to book your services. With our CRM, you can easily set up appointments, whether they’re one-time jobs or recurring services. The integrated calendar view lets you see all your upcoming work at a glance. And since it’s all connected to your customer database, you’ll have all the info you need for each job right there.
Grow Your Business with Townsquare Interactive
Ready to plant the seeds for your landscaping business to grow? With Townsquare Interactive’s business management platform, your landscaping business can and will.
In today’s world, even traditional businesses like landscaping need to keep up with technology. The right tools can help you work smarter, not harder. A good CRM can help you keep track of leads, nurture your customer relationships, stay organized, and ultimately grow your business.
Schedule a free demo today to learn more about the Townsquare Interactive difference!