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As a small business owner, you wear many hats. You’re the CEO, accountant, HR manager, and janitor all rolled into one. With so many responsibilities, building a professional website often falls to the bottom of the to-do list.
But in today’s digital age, an online presence is crucial for reaching potential customers. Think about it. What’s the first thing you do when your AC breaks down in the middle of summer? You grab your phone and search for “HVAC repair near me.” That’s exactly how your potential customers find you, too!
Even if you don’t have time to build a website, you need one—otherwise, you’ll miss out on valuable leads. So, how do you create a website that looks awesome and brings in new customers without spending hours hunched over your computer?
Leadpages might be the solution you’re looking for. In this article, we’ll explore the benefits Leadpages offers small business owners.
What is Leadpages?
You may not have heard of Leadpages before, but that’s all about to change. As the name suggests, Leadpages is all about helping you get more leads for your business, namely through landing pages. But Leadpages is more than just a landing page builder. It’s an all-in-one platform with website design tools, built-in payment processing, email marketing features, and more.
Leadpages Pricing
Let’s take a quick look at the pricing:
The Standard Plan costs $37 per month. With this, you get five landing pages and one custom domain. The Pro Plan is $74 per month. It gives you unlimited landing pages and three custom domains. Plus, you can sell products and services and even host a blog.
The Conversion Plan is $697 per month. This one is the all-in package. It includes a full marketing funnel audit, a custom-built landing page, and a paid media campaign.
For most small businesses, the Pro plan strikes the ideal balance of features and affordability. And when you consider the leads those landing pages will capture, the subscription pays for itself.
The Benefits of Leadpages for Small Businesses
We get it if you’re still on the fence about investing in Leadpages. Even the cost of the Standard plan might make you raise an eyebrow. But trust us, Leadpages has features that make it worth every penny. Let’s look at how Leadpages can help your business grow.
1. Start Your Website in Minutes
If you don’t have an online presence yet, you’re falling behind, letting your competitors get a leg up. And if your website looks like it was made in the 90s, well, that might be even worse!
Leadpages makes it easy to create a website that looks like it was made by a pro. You can choose from various templates and use the drag-and-drop editor to create lightning-fast content. However, it’s not just about looking good; it must work well, too. Leadpages websites are powered by Google’s App Engine. That means your site will be up and running 99.9% of the time. It will also load fast, so your customers won’t get frustrated waiting for pages to open.
2. Create High-Performing Landing Pages
Once you have a Leadpages website capturing attention, you need focused landing pages to convert that traffic into leads. Landing pages are standalone web pages designed to prompt visitors to take a specific action. They’re ideal for promoting special offers, services, content upgrades, or other conversion-focused messaging.
With Leadpages’ landing page builder, you can quickly create custom pages designed to convert. And you can drive traffic to those pages through paid ads, social media, email, and more.
Leadpages landing pages have an average conversion rate of 11.7%—5X higher than the industry benchmark.
3. Integrate AI Tools
You’ve probably heard a lot about AI lately. Maybe you’re wondering if it’s just for big tech companies or if it can help your small business. With Leadpages, you can use AI to make your life easier!
Their AI Copywriter can instantly generate effective headlines, bodies of text, and calls to action customized to your business. For example, a plumbing company could enter “pipe leak special offer” and receive optimized copy to promote a new service.
There’s also Leadpages’ AI Image Creator for designing custom visual assets. Simply enter a prompt like “lawyers handshake agreement” and choose an artistic style. AI will generate professional images you can use across your website and campaigns.
4. Optimize Conversion Rates with A/B Testing
Even with the help of AI tools, rarely will you nail the perfect website or landing page on the first try. There’s always room for tweaking and improvement.
A/B testing lets you compare different versions of page elements to see which performs better. For example, a restaurant could test captions or images for a “Book Your Table” call-to-action button.
Leadpages has built-in A/B testing capabilities, so you can easily evaluate variations of headlines, body copy, images, offers, and more. It takes the guesswork out of optimization by showing which version delivers better results.
5. 90+ Integrations
Think about all the different tools you use in your business every day. If you’re a contractor, you might use Facebook to find new clients, Calendly to schedule appointments, Slack to talk with your team, and PayPal to get paid. Switching between separate platforms can waste valuable time and create data silos.
Leadpages seamlessly connects with over 90 popular business apps like MailChimp, Zapier, Calendly, and Stripe. That allows you to create integrated workflows between your landing pages and other systems.
6. Accept Payments With Ease
Many small businesses miss out on potential revenue because they don’t sell products or services directly through their own websites. Setting up an e-commerce platform seems difficult, but it doesn’t have to be.
Leadpages makes accepting payments easy with built-in support for Stripe. Simply connect your payment processor account and start collecting payments from your Leadpages landing pages in minutes—no coding required.
7. Remain Secure
With online payment processing comes great security responsibility. Customers must know their data is safe, and compliance with regulations like GDPR is a must.
Leadpages prioritizes security and privacy across all its tools. Your website and landing pages are protected by automatic SSL encryption, and Leadpages maintains GDPR compliance for storing customer data.
There are also robust tools for controlling team access through sub-accounts, login roles, and granular permissions. So you can grant access appropriately without compromising sensitive business or customer information.
Improve Your Lead Generation Efforts Today with Leadpages
At the end of the day, small businesses like yours depend on two things: getting new leads and turning those leads into customers. It’s like fishing—you need to cast your net and then reel in the fish. Leadpages helps you do both.
With Leadpages, you have the tools to grow your business through inbound marketing. So why not give it a try? Your new website and a stream of customers are waiting for you. Sign up now to take the first step towards growing your business.