How to Get Roadside Assistance Contracts: Top 24 Roadside Assistance Marketing Ideas to Get More Roadside Assistance Leads


We’re already a month into the new year, which means it’s the perfect time to try some new roadside assistance marketing ideas. If you’ve been wondering how to get roadside assistance contracts, we’ve got a lot of marketing ideas for you—and it all begins with your roadside assistance website.

It’s important to try a variety of strategies when it comes to roadside assistance marketing. Why? Because every roadside assistance business needs roadside assistance leads and roadside assistance jobs to survive—no matter your location or how long you’ve been completing roadside assistance jobs for your community. Without a good flow of new roadside assistance leads, bringing in new customers and making money become impossible.

But, if you create a system that attracts new customers and delivers new roadside assistance leads to your business like clockwork, that’s a recipe for:

  • More high-paying roadside assistance contracts
  • Increased revenue for you and your roadside assistance crew
  • Growth of your roadside assistance business

We know why roadside assistance businesses need to generate roadside assistance leads, but how can you do it affordably and efficiently? The answer is: a good roadside assistance website with a streamlined design. If you’ve ever wondered how to get roadside assistance contracts, follow the steps below to turn your business into a roadside assistance lead generation machine.


1. Get More Roadside Assistance Leads Through Your Roadside Assistance Website

If you don’t yet have a roadside assistance website, one of the best things you can do for your business is to create one. A roadside assistance website acts as your roadside assistance business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

  • Learn more about your roadside assistance business
  • Read about the roadside assistance services you provide
  • See your service area
  • Get in touch with you about roadside assistance contracts
  • Become a quality roadside assistance lead for your business

Without a roadside assistance website, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.

Without a website, your business might as well not exist at all.

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2. Canvass the Area to Generate Roadside Assistance Leads

Canvassing to generate roadside assistance leads might seem like an old-school marketing tactic, but it’s a roadside assistance marketing idea worth trying. After all, consumers are more likely to work with you when they can attach a face to your business. If you want to give canvassing a shot, try doing it after completing roadside assistance jobs in the area.

Follow these tips for the best results:

  • Always be polite and courteous, even if you don’t get the reaction you want.
  • Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
  • Have a script ready, so you’re better prepared.
  • Follow up with potential customers after getting their info.

When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a roadside assistance lead!


3. Send Out Direct Mailers to Get More Roadside Assistance Leads

Here’s another roadside assistance marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for roadside assistance jobs and roadside assistance contracts from other sources to determine if this is a viable solution for you.


4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)

A good PPC and SEM campaign is one roadside assistance marketing idea that’s been proven time and again to generate quality roadside assistance leads. So, if you’ve been wondering how to get roadside assistance contracts, give this a shot!

While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial roadside assistance jobs and roadside assistance contracts.

Still on the fence? Check out these stats:

  • For every $1 spent in Google Ads, businesses make an average of $2.
  • About 41% of clicks on a search results page go to one of the top 3 paid ads.
  • More than 85% of people use the internet to find local roadside assistance companies.
  • Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.

Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you get more roadside assistance jobs. We can also set you up with a roadside assistance website, SEO for roadside assistance and share other ideas for roadside assistance marketing.


5. Always Use Local SEO to Generate Roadside Assistance Leads

Search engine optimization (SEO) is still king in the digital marketing space, which is why SEO for roadside assistance companies is so popular. SEO is what moves your roadside assistance business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for roadside assistance alone can generate the majority of your roadside assistance leads (but we still recommend reading the rest of these roadside assistance marketing ideas)!

A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.

It’s always a good idea to let an expert in SEO for roadside assistance get you up and running.

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6. Get More Roadside Assistance Leads Through Facebook + Instagram Advertising

Still wondering how to get roadside assistance contracts? Advertising on Facebook and Instagram can be a cost-effective method for roadside assistance marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.

You can target your ideal roadside assistance customers by their location and other pages they’ve liked—such as your competitors’ pages.

Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need roadside assistance services in the future. If you’ve been wanting to try social media advertising for your business, this is one roadside assistance marketing idea worth trying.


7. How to Get Roadside Assistance Contracts Through Strategic Alliances

Another smart way to generate roadside assistance leads is to partner up with other businesses in your area. That could be local car rental businesses and dealerships. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of roadside assistance leads.


8. Content Marketing = Roadside Assistance Marketing

Creating content for your ideal customers is a great way to get more roadside assistance leads. Consider writing blog posts and articles that you can post on your roadside assistance website, and make it easy for your audience to share that content on social media.

Here are some topic ideas:

  • How to Change a Tire
  • How to Prepare in Case Your Car Breaks Down
  • The Best Tools for Roadside Assistance Jobs

As you write these articles, plug your roadside assistance services. Suggest that readers use a roadside assistance business they can trust to do the job correctly the first time.


9. Email Marketing = Roadside Assistance Marketing, Too!

Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your roadside assistance business, you’ll make (on average) a $40 return on your investment.

Because most roadside assistance businesses overlook the benefits of email marketing, it’s a great roadside assistance lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready roadside assistance leads and spend 33% less money on making sales.


10. How to Get Roadside Assistance Contracts at Trade Shows

Attending trade shows should be high on your list of roadside assistance marketing ideas. They not only provide plenty of solutions for how to get clients for a roadside assistance business and how to get roadside assistance contracts, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.

To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.

Finally, make sure you’re collecting information from visitors and following up to make the sale.


11. Get Roadside Assistance Marketing Ideas From Your Chamber of Commerce

If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with dealership owners, rental services and repair shops—they’re likely to send more roadside assistance leads your way!


12. Give Telemarketing a Chance to Generate Roadside Assistance Leads

Though telemarketing was once a good channel for roadside assistance lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential roadside assistance customers.

While this is a viable solution for roadside assistance marketing, it would be wise to evaluate how the cost compares to other roadside assistance marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!


13. Reputation Management Affects Your Roadside Assistance Business

Did you know 85% of people search online to find local roadside assistance services? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?

Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your roadside assistance services. Give them plenty of business cards to pass around.

Online, list your roadside assistance business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more roadside assistance jobs and roadside assistance contracts.


14. Ad Retargeting Is a Fresh Roadside Assistance Marketing Idea

Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your roadside assistance services.

Retargeting is a great way to keep your roadside assistance business and roadside assistance website in front of potential customers who have already shown interest by visiting your website. This is one roadside assistance marketing idea well worth trying, especially if you’re already getting good traffic to your roadside assistance website. Throw in some SEO for roadside assistance companies for an extra boost!


15. Make Your Roadside Assistance Marketing Stand Out With a Unique Selling Point

If you want to stand out from your local competitors, your roadside assistance marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your roadside assistance marketing materials!

If you’re not sure where to start, take a look at how your competitors are generating roadside assistance leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:

  • Eco-friendliness
  • Specialized services
  • Guarantees
  • Level of service

Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!


16. Use Google’s Local Service Ads to Get More Roadside Assistance Leads

Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for roadside assistance services, at least 7 of them will click one of those ads and turn into a roadside assistance lead.

How much more money would you make per month with 7 more roadside assistance jobs?


17. Co-Market With a Relevant Business

Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a dealership or auto repair shop and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more roadside assistance lead generation opportunities since you’re both working to generate new leads.


18. Increase Referrals to Get More Roadside Assistance Jobs

Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your roadside assistance business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one roadside assistance marketing idea you shouldn’t pass up.


19. Create Helpful YouTube Videos About Roadside Assistance

YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful roadside assistance videos. The videos can document your day-to-day activities, show how to diagnose a problem, or illustrate how to do basic repairs. These videos will build your credibility as a roadside assistance business and make it easier for viewers to see that you know what you’re doing and build trust.

In the video description, include your contact information and a link to your roadside assistance website so they can learn more.


20. Create a Roadside Assistance Facebook Group

Having a dedicated Facebook business page for your roadside assistance business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into roadside assistance jobs.


21. Take Pictures of Completed Roadside Assistance Jobs

A picture can say a thousand words, so make sure you’re taking before and after photos of all the roadside assistance jobs you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your roadside assistance website and social media.


22. Use LinkedIn to Attract Roadside Assistance Leads

LinkedIn is more than a great place to establish yourself as a roadside assistance expert and roadside assistance business owner—it’s a great place to generate roadside assistance leads, too. How? Do a search for local dealerships and auto businesses you can connect with and talk about the roadside assistance services you provide.


23. Send Out Press Releases About Your Roadside Assistance Business

Press releases are a great way to share new and exciting developments about your roadside assistance business. Are you offering a new roadside assistance service? How about a discount for repeat customers or those who refer their friends? Write a press release that outlines these new items and send it off to your mailing list to start generating roadside assistance leads.


24. Don’t Pay for Roadside Assistance Leads If You Don’t Need To

All lead generation services should be treated with caution. While they might deliver a lot of leads to your roadside assistance business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your roadside assistance website that will turn into paying customers. All too often, lead generation services just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.


Sign Up With Townsquare Interactive to Maximize Your Roadside Assistance Marketing Budget

Website design isn’t the only element of an effective roadside assistance marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate roadside assistance leads using the steps above.

Adding other elements to your marketing campaign, such as SEO for roadside assistance companies and reputation monitoring, can strengthen your roadside assistance marketing campaign and help you to generate more roadside assistance leads.

The team at Townsquare Interactive specializes in creating roadside assistance websites and marketing campaigns that generate roadside assistance leads for businesses across the country. All of our roadside assistance website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your roadside assistance marketing campaign to the next level.

Fill out the form below to learn more about our roadside assistance marketing packages and jumpstart your roadside assistance website.

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