Owning a tree service company can be an exciting way to translate your green thumb and love of plants into a rewarding enterprise. However, business ownership comes with its challenges, one being the need to spread the word about your new business and gain customers.
For businesses seeking local clientele, search engine optimization, or SEO, for tree service companies is one of the best ways to build a local audience and earn new business. Whether through posting SEO-driven content, utilizing backlinks, or working with a reputable SEO expert, there are numerous ways to increase your visibility online.
If you’re unfamiliar with tree service SEO, read on for 10 helpful SEO tips for tree service companies that can help you push your company higher in search engine results and attract the local business you need to grow your business.
How Does Tree Service SEO Work?
SEO for tree service companies includes strategies and practices designed to improve your online visibility and ranking in search engine results. When prospects search for tree-related services in your local area, effective SEO ensures your business appears prominently on search engine results pages (SERPs).
Part of effective SEO for tree service companies includes targeting customers in a geographic area. Unlike an e-commerce company targeting customers across the United States, a local business needs to reach local customers conducting local searches.
Google understands this nuance and aims to deliver the best answer to any search query. When its algorithm detects a searcher has local intent, Google is likely to serve up search results with local businesses, including those that appear in Google’s Map Pack/Local Pack.
To understand local search, think of the last time you were out and about searching for someplace to eat. If you typed “Italian restaurants” into search, Google would have assumed you were searching for local restaurants and shown you the most relevant local results — including map locations, online reviews, hours, contact details, and other information.
Now that you better understand tree service SEO, let’s get into 10 tree service SEO tips so you can build a tree service SEO strategy.
1. Claim Your Google Business Profile
Claim your free listing on Google My Business (GMB), now known as a Google Business Profile. This free tool allows you to showcase essential business information such as your location, contact details, business hours, website, and customer reviews.
Ensure that all information is accurate and up-to-date to improve your chances of appearing in local search results and getting discovered by local searchers. Showcase your work by uploading images, including before-and-after photos.
2. Collect and Respond to Customer Reviews
Ask your happy customers to leave reviews on Angi, Google, Yelp, and other platforms. A simple text-based survey after the completion of service will encourage customers to leave feedback about your service. If you get negative feedback, use it as an opportunity to handle issues before customers take their negative reviews online.
Don’t stop with collecting reviews, however. Respond promptly to any online reviews, both positive and negative. An estimated 99.9% of consumers read reviews before making buying decisions, and a large chunk of people look for negative reviews in particular — so the more responsive you are, the better your online reputation.
3. Conduct Keyword Research
Keyword research helps you identify keywords that potential customers might use to search for tree services in your area. Tools like Google Keyword Planner, Semrush, Moz.com and Backlinko’s Keyword Tool can help you discover high-performing keywords like “tree removal,” “tree trimming,” and “stump grinding.”
Keyword tools can also help you narrow down your keyword list to the words that will allow you to rank higher without competing with bigger companies. These companies may dominate certain keywords that you wouldn’t want to target because it would be a waste of time and resources.
4. Optimize Your Website Content
Optimize your website content, known as on-page SEO, by incorporating your target keywords naturally. Include keywords in your meta titles, meta descriptions, headers, and alt tags for images.
Ensure that your content is valuable and engaging to visitors and search engines. Remember, Google wants to deliver the most relevant and valuable content to searchers, so take the time to get your on-page SEO right.
5. Update Business Listings
Keep your business name, address, and phone number (NAP) updated and consistent across the web. Whether on your Google Business Profile or in online directories, having accurate, up-to-date business listings is essential for local SEO.
You can update your listings manually or use a tool from SEMrush, Moz, or another listings service provider. Don’t forget to update your own website, social media pages, and other places where you have your NAP.
6. Obtain High-Quality Backlinks
Backlinks are links from one website to another via anchor text. Backlinks from reputable websites signal to search engines that your site is trustworthy, helping you build authority and relevance.
Focus on building high-quality backlinks through various means. Guest posting, collaborating with local businesses, posting quality content such as comprehensive guides, participating in community events, and other methods can all be effective in your tree service SEO strategy.
7. Build a Mobile-Friendly and Fast-Loading Website
A responsive, mobile-friendly website is essential for both user experience and SEO. Additionally, a fast-loading website reduces bounce rates and improves search rankings. Regularly optimize images, enable browser caching, and minimize code to ensure your site loads quickly.
8. Showcase Your Tree Service Knowledge With Local Content
Publish valuable local content that demonstrates your expertise in tree services. Create blog posts, guides, and informative videos featuring tree care tips, seasonal trends, and information on local regulations. Great content not only attracts visitors but also positions your business as a trusted authority.
9. Conduct Local Outreach
Engaging with your local community on social media platforms can boost your online presence. Share relevant content, respond to comments, and participate in local conversations. Consider sponsoring or participating in local events to further establish your brand in the community.
10. Partner With a Tree Service SEO Company: Townsquare Interactive
If you find managing SEO tasks overwhelming, consider partnering with Townsquare Interactive for your tree service SEO. Our expertise in local SEO can help your tree service business attract local, loyal customers. With a custom tree service SEO strategy created by our experts, we can help you improve your online visibility, attract leads, and convert searchers into customers.
SEO for Tree Service Companies Takes Time
Implementing these 10 tree service SEO tips can significantly enhance your tree service company’s online presence. Keep in mind that SEO is a long game and will not grow your business overnight. It takes several months of consistent effort to start seeing your rankings climb. However, once you start ranking, you will continue to build on your results as long as you’re consistent.
Having a trusted expert like Townsquare Interactive that can evaluate your progress and tweak your tree service SEO strategy along the way can be invaluable. Consider partnering with Townsquare Interactive to take your tree service business to the next level. To learn more, contact us.