Your Google Business Profile is a free marketing tool that supports increased leads to your towing business, brand awareness within your community, and improvement in your search engine rankings. It also helps position your business in the Map Pack, or the three listings that show up on a search, pointing to local businesses that can solve the searcher’s problem.
It’s a type of directory listing that Google offers that can put your business directly in front of those using the search engine to find a towing company right away. Your towing company’s Google Business Profile can be a critical resource in increasing revenue for your business – if you take full advantage of it.
To get the most out of your towing Google Business Profile, incorporate these highly effective strategies.
1. Claim your Google Business Profile and Complete It
As the most direct way to increase your visibility on Google, there is no reason not to claim your Google Business Profile. There is no cost to doing so, and it’s rather easy to do, too.
Don’t stop there. Once you claim your profile, you need to complete it. Every section provides an opportunity to connect with prospective clients, build your local SEO, and drive brand awareness. Most of these components need to be filled out just once, and then you’re set. Let’s break down some of the most important sections to get right.
2. Use Photos
As a towing service, people call you when they have an emergency. They’re stuck on the side of the road and need someone to help them. The photo they see of your company’s team or location, or even your tow truck, provides instant reassurance in a difficult moment.
Photos help people get to know you, and they provide information about who you are. If possible, incorporate a video into your towing Google Business Profile showcasing the work you do. These images provide valuable support and guidance at a time of real need.
3. Client Reviews
One of the most important Google Business Profile tips for towing companies is to have clear, well-defined client reviews. These reviews provide others with insight into what they can expect if they call you. That’s going to drive more leads.
If you don’t have any client reviews just yet, take a moment to reach out to recent customers. Consider setting up an automated SMS message that will send a link directly to your Google Business Profile to your customers after you provide them with service. It’s a fast and easy way to build excellent reviews.
4. Ensure Accurate Information
The next step is to build out your profile with very accurate, detailed information. Put these tips to work for you as you complete the content on your site:
- Use keywords that you’ve researched and know local customers are using. With the right SEO strategies, you capture Google’s attention and help people who need exactly what you have to offer.
- Ensure your NAP is exactly the same. All your directory listings should have the same Name, Address, and Phone number. This includes your profile and social media, websites, and other marketing tools. This also helps Google find your location.
- List out the services you offer. If your towing company has the ability to handle commercial vehicles or perhaps you have special flat rate towing offers, communicate that. Your profile needs to include the services your searcher is looking for at that moment.
Your profile should contain up-to-date information. If it changes in any way, make sure you update it. As one of the most important Google Business Profile tips for towing companies, it is critical to ensure that the services, features, special offers, and other details are always kept up to date.
5. Link to Your Website
Your Google Business Profile will contain a link to your website. If you have not done so yet, now is the time to work with a web design team to create a well-designed, attractive landing page for your profile. Your profile drives people to your site, but it’s your website that needs to capture their business.
Over time, update these links and the information on your profile. If you create new content, provide a link. You want to make this a great location to drop some links to your site.
6. Utilize Google Posts
Your business is always changing, and Google Posts on your profile allow you to keep others informed of those changes. One positive step in that process is to incorporate new information, such as updates on your services, special offers, or even a brief update on a recent towing project.
Google Posts create engagement opportunities. You can interact with people who leave comments, and this is also a great way to add more SEO content to draw in positive listings.
7. Interact with People on Your Profile
When it comes to your towing Google Business Profile, don’t view it as a static tool. It is something you work to update often. That creates engagement opportunities.
For example, your profile may have plenty of questions from clients about your services, availability, and pricing. By answering those questions, you are helping others see who your company is, what you do, and the level of respect they can expect. Responding to reviews, both positive and negative, also helps create engagement and increases trust. These are also great ways to implement more local SEO.
If It Sounds Like a Lot of Work, It Does Not Have to Be
Google Business Profile for towing companies is an incredible resource. It can help you get more calls to your company on a consistent basis, build your brand, and make more of your marketing efforts effective.
At Townsquare, we know you’re busy, but it’s critical not to underestimate the value of using your towing Google Business Profile. Let us help you. We offer a full-service business management platform that can help you with these steps. Our experts can also help you create, manage, and optimize your profile for your towing business, ensuring that anyone looking for the services you offer can find you easily.
Let’s talk about how we can help you get the most out of this free marketing tool that your competitors are already using. Contact Townsquare Interactive now.