Currently Browsing: SEO

So You Want to DIY Your SEO. Here’s How.

By Victoria Putnam The world of search engine optimization (SEO) can seem confusing and overwhelming when you’re on the outside looking in. What is it, and should it really be the most important aspect of your online marketing strategy? Do you even need a strategy at all? Maybe just a DIY website will get the

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How to Apply Big-Wig Marketing Strategies to Your Small Business

Get in Front of Your Target Audience Think of the Super Bowl – it comes once a year with millions of viewers at a time. Millions of people tune into the commercials between plays, to see which companies come up with the most creative ads. Think of the Internet, now. Millions of people search the

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Search Engine Optimization: On-Page vs. Off-Page

Search Engine Optimization These three words have big implications for all small businesses – yours included. So, what do they mean? The first thing to understand is that your potential customers are searching the internet for your products and services when they need them. Good SEO will ensure you show up at or near the

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Awesome, Possum: Your Online Business Listing Might Be Hiding

by Jamie Pitzen What Google’s Possum Update Means for Your Business Google’s search algorithm is ever-changing, and we’re here to keep you up to speed with the latest updates. The latest change you should know about? An update to Google’s Local Algorithm, Possum, might affect how your business listing appears in local searches. Unlike several

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A Google My Business (GMB) Checklist

by Scott Johnson   1. Get your Business page setup and verified. This is a whole other conversation itself, but if you don’t have a Google My Business (GMB) page to begin with, you can follow the instructions Google has provided. Click HERE to learn how to verify your business through Google. 2. Once your page is

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How to Write the Perfect SEO-Friendly Blog

by Ryan Dearth SEO Tips for Bloggers By now you probably know that content is king and that if you want to rank well within search engines you need awesome content. If you are writing blog posts for your website, you may sometimes wonder – will search engines “like” my blog post? Well, never ask

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Why Is Local SEO So Important?

by Katherine Genske What’s the Deal with Local SEO? Many business owners ask, “wouldn’t it make sense to be found all across the state – or nation?”  More areas being found means more business, right? Wrong. Think about this:  you’re at work, looking to grab a quick lunch.  You need to be back in 50

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Why Multiple Websites Are Bad For SEO

As a small business owner, you want to own as many spots at the top of Google’s searches as possible. To accomplish this, you’ve set up three or more websites in hopes that you will take the top three advantage. But as you search for your business online you are nowhere to be found. What gives?

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Why Getting on Page 1 of Google Takes Time

When will I be on the 1st page of Google? Ahh, the age old question – and by age old, I mean, Google hasn’t even celebrated their 20th birthday yet (mark your calendars, ladies and gents). All that aside, as a business owner, I’m sure you’ve tossed and turned at night wondering: “How long is

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How SEO & Social Media Work Together

by Scott Johnson As a small business owner, you understand how important your web presence is for your business. But what about those other things? Facebook, Twitter, Instagram, Google +, Pinterest, etc.? When most of us think about a web presence, we think of having a website that represents our business. However, this is hardly half

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