What Is SEO?
SEO is search engine optimization - the process through which your food and beverage business climbs up the rankings and moves to page one of Google.
How does our SEO process work? We'll start by identifying your ideal customers using demographics, then determine which keywords are the best fit your SEO goals. Next, we'll implement on- and off-page strategies and put your restaurant's current contact information on more than 60 of the most popular online directories. This all adds up to better rankings on Google and more clicks to your website.
Our SEO Process
Keyword Research
Our SEO analysts will start by researching keywords for your particular niche and location to determine which will help you to climb the rankings the fastest. Our content writers will then use those keywords throughout the unique copy they write for your website so Google takes notice.
Metatags and Metadata
Next, we'll add those keywords to the backend of your site in metatags and metadata - your website visitors won't see them, but Google will. We'll also add internal linking within the copy of your site and encourage you to engage in off-page SEO strategies, such as staying active on your Facebook business page.
Proactive Optimizations
Our SEO analysts will complete proactive optimizations during your marketing campaign to ensure your keywords are still working and providing maximum benefit. They'll make adjustments to your strategy as needed.
Directory Listing Optimization
To help you improve your search engine rankings as quickly as possible, we'll check and optimize your restaurant's contact information across 60+ of the most popular online directories. That consistency will help Google rank you higher in search results.