Currently Browsing: social media

You Can Make Your Facebook Business Account in 2 Minutes or Less

What do you think of when you see Facebook? Probably a place to share status updates, photo albums from this year’s vacation, pictures of the kids on their first day of school—that kind of thing, right? While Facebook is the undeniable leader in connecting people, it’s also a gold mine for small businesses thanks to

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Is Organic Social Media a Necessity for Small Businesses? Yes!

Is organic social media a necessity? Yes, organic social media is a necessity! Organic social media plays a critical role in your online presence and can benefit your business in substantial ways. If you ever plan on running paid social media campaigns, you should make sure you’re developing a strong organic presence. An organic presence

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How to Craft the Perfect Tweet

by John Michael Patrick Whether you’re a large, established company or a small business, Twitter’s a convenient, cost-effective way to connect with your customers. That said, Twitter’s a noisy place, full of individuals and organizations competing for attention. Learning to communicate your message effectively via Twitter— in such a way that your message stands out

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A Picture Is Worth a Thousand Words Earns a Thousand Followers

by Amy Bareham You and me? We’re visual people. (At least that’s what major social media channels like Facebook, Instagram and Twitter have found.) Correct me if I’m wrong, but the social era has changed the rules of the marketing game. If your small business is struggling to gain social media traction, this article is for

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Social Media: A Look at the Past & Present

by Jaimie Knowles Where It All Began Many people believe social media started with the widespread obsession with Facebook. But, you might be surprised to know that the evolution of social media started much earlier than the early 2000s. The effects of these early social media platforms are still seen today. They impact the everyday lives of individuals and businesses

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How SEO & Social Media Work Together

by Scott Johnson As a small business owner, you understand how important your web presence is for your business. But what about those other things? Facebook, Twitter, Instagram, Google +, Pinterest, etc.? When most of us think about a web presence, we think of having a website that represents our business. However, this is hardly half

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How to Make Your Social Media Presence Interesting

by SeQuoya Addison I think we can all agree that social media effects our day, everyday, in one way or another. We use it for personal reasons, business reasons, as a source for research and to get our daily news. With the power and reach social media has, it’s important to know how to use it to your advantage.

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How To Engage, Intrigue and Enchant on Social Media

by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence.  Social media is not a fleeting trend, it continues to evolve and it’s crucial to grow with it. As a free avenue to advertise

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4 Print Marketing Tips to Bolster Your Online Presence

by Nadia Saar Digital marketing and social media are all the rage in the marketing world. But, there are a full range of offline mediums at your disposal to help drive brand awareness. One of the oldest mediums around is print marketing. Nowadays, print marketing and digital marketing go hand in hand, supporting one another. Because of that, we’re

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