Currently Browsing: Victoria Putnam

Service With a Personal Touch | Willow Massage Therapy

I was at a crossroads. It was either do something drastic or close your doors. The final quarters of 2016 were not kind to Willow Massage Therapy. Owner Paula Phillips didn’t see any customers for six months, and that’s not a good sign for any small business. “I was at a crossroads,” she says. “It

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Client Stories: Bulgogi Box

You can make a difference in different ways, but I wanted it to be more personal. That’s why I did what I did. When Jin Mengert gave up her 9-to-5 job, she knew exactly what she wanted to do with her time: open her own restaurant. “Owning my own business has been my dream my

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SSL: What It Is and How It Helps You

Take a look at your browser’s address bar. See the https at the front of the URL? Unlike sites that only have http, the s in https indicates that the site you’re visiting uses SSL for an extra layer of security. While this is a good thing to know, what does it mean? SSL: Secure

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Love Your Craft | Captain Max Patterson

It takes a lot of chutzpah to be a small business here. Captain Max Patterson is one of the last small business owners left in his Manhattan neighborhood. But is he worried? Nah. He’s got the staying power he needs to compete with the big-box stores moving in thanks to a robust digital marketing strategy.

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What the Heck Is a Blog?

Blogs. Blog posts. Blogging. Bloggers. What kind of word is that, and what does it mean? Don’t panic. The first thing you should know is that blogs don’t require you to do anything. Blogs exist to be read—and this blog in particular exists to share industry insights and tips and tricks to boost your business.

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The Skinny on Digital Marketing

As a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business cards. It’s certainly an avenue worth exploring, especially for local and community-focused efforts.

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Contributing to Townsquare Media’s Growth in a Big Way

Q2 results are in, and we’re celebrating at Townsquare Interactive! Going into 2018, we recommitted ourselves to our long-standing dedication to providing personalized services and solutions to small business owners across the country. That commitment starts at the top and comes through in the teams in both sales and service. The entire Townsquare Interactive family

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Clapper Construction | Let’s Build Something Together

What’s your American dream? If it involves owning a small business and working hard to create a legacy you can be proud of, you have something in common with David and Catrina Clapper, owners of Clapper Construction. Watch the video below to see how we’re building something together: You might think that after 20 years

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DIY Your Social Media for an SEO Boost

No matter which public space you’re in or where you look, you’re likely to spot at least one person engrossed in their phone, tapping and scrolling their way through the latest text and picture posts. In the age of Facebook, Twitter, Instagram and Snapchat, social media has pulled in audiences across all demographics. The kids?

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DIY Your Site’s Content Like a Pro

By Victoria Putnam Last week, we touched on a few of the things you can DIY to improve your SEO strategy. One of those things was writing unique, keyword-rich content, so, this week, we’re going to focus on how you can accomplish that.   What’s Your Word Count? The first thing you should know is

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