Story

WILLOW MASSAGE THERAPY'S STORY

Paula Phillips has been a certified and licensed massage therapist since October of 1998, but she never planned on opening her own business. The opportunity fell into her lap in 2012, when a small, 300-square-foot space became available to rent - then she was all in with Willow Massage Therapy.

Hardship came at the end of 2016, when no one walked through Willow Massage Therapy's doors for six months. Paula had a website she built herself, but it was hidden on page nine of search results, and no one was finding her.

I was at a crossroads. It was either do something drastic or close your doors.

When she learned about Townsquare Interactive, she didn't have the money to invest in a marketing strategy. But she knew she needed to do something if she was going to save her business. So, when she received a prequalified credit card offer in the mail, she took a chance on it and used the money to start her partnership with us.

After three months, her website jumped from page nine to page two. She wasn't seeing any more business, but she did notice the jump in her search results rankings. "I said, okay, so, Townsquare is doing exactly what they said they were going to do. So, when month four started and I was out of credit card money, I said, well, since they're doing what they said they were going to do, I'm going to have to rally on my end and give them a little bit more time."
So she did.

Story 2

One week into the following month, she received five phone calls from potential customers who had never contacted her before. When she asked how they found her? Google. "Nobody could say that to me before," she says. "Townsquare made my business feel like it was a multimillion-dollar business, even though it's this little 300-square-foot studio business in a sleepy little beach town."

WILLOW MASSAGE THERAPY'S STATISTICS

Paula
Phillips

Owner

Massage
Therapy

Industry

since
2012

In Business

since
2016

Customer

Little Silver,
NJ

Location

Our Approach

The Challenge

Move Willow Massage Therapy from page nine to page one to make sure Paula's potential customers can always find her on Google.

Our Solution

We redesigned her DIY website, wrote custom content, added search engine optimization and updated her business listings.

Willow Massage
Therapy's Success:

Today, Willow Massage Therapy has a steady stream of customers - 85% of which say they found Paula on Google.