Think of your Google Business Profile as an extension of your website. It’s an invaluable tool that can help boost brand awareness in your local community and help potential prospects familiarize themselves with your products and services.
If you own a local landscaping company, you’ll need an optimized Google Business Profile to grow your business and connect with new customers in your community. If you don’t currently have one, your business might not show up in local search results, and you could lose customers to your competitors.
Not sure how to optimize and manage your Google Business Profile for a landscaping business? We’re here to help. In this article, we’ll explore 10 Google Business Profile tips you can use to build, maintain, and optimize. You can use these tips to adjust your approach to marketing and improve your local search rankings.
Here’s 10 Google Business Profile tips for landscapers:
1. Keep All Basic Information Up-to-Date
The best way to attract new customers is to ensure all the information you have listed is accurate and up-to-date. You’ll want to ensure your phone number, address, office hours, and email address are all up-to-date. Don’t forget to update your holiday hours regularly and include a link to your website.
2. Get More Customer Reviews
Customer reviews help build credibility and improve your local reputation. When customers take time to praise your work, it reflects positively on the quality of your services. A Google Business Profile for landscapers with a handful of reviews can also improve public perception.
After you complete a landscaping job, don’t forget to ask your customers to leave a review. You can also email them a reminder to share their experience on Google or hand out business cards with a QR code to leave a review after a service. If you’re having trouble gathering reviews, consider offering an incentive.
3. Upload High-Quality Photos and Videos
High-quality photos and videos speak to the quality services you provide your community. Whether it’s photos of landscaping designs, before and afters, or trimming and pruning. Visual content can help build credibility and improve client engagement. Adding visuals can also help humanize your brand and help you build stronger connections with prospects.
When uploading content to your Google Business Profile, only add high-resolution content that aligns with the correct formatting and size requirements. You’ll also want to avoid excessive editing and only upload content you find relevant to your business.
4. Upload Your Own Questions
Google allows customers to ask landscapers questions directly on the Google Business Profile. This is a great way to quickly answer important questions from customers or prospects. Questions are also public, so other customers can benefit from the knowledge.
However, instead of waiting for customers to ask questions, you can upload three to five frequently asked questions you receive. This is a great way to streamline the sales process and push prospects to convert quicker. It also takes some of the workload off of your customer support team and improves customer satisfaction.
5. Connect With Your Audience
Google allows businesses to reply to customer reviews and questions on the platform. There is also a messaging feature where customers can connect directly with your company. Taking advantage of these features can help improve community engagement and customer loyalty. Actively replying and responding to your community can also help improve the public’s perception of your business. Quick, prompt replies and efficient communication are what customers are looking for from a reliable landscaping company in their community.
6. List Products and Services
Listing your products and services is a great way to highlight your offerings and answer questions in real-time. You can add different products and services to your Google Business Profile. You can also include a landing page URL, pricing, description, and photos. Taking advantage of this feature is a great way to gain more exposure for your services and to get people to learn more on your website.
7. Write a Keyword-Rich Description
Your description should be descriptive, informative, and keyword-rich. You want to include keywords you believe customers would use to find a company like yours. You’ll also want to include information about your services and local offerings. A GBP description can’t be more than 750 characters.
8. Review Your Competitor’s Google Business Profile
Whether you’re optimizing your current profile or setting up a new one from scratch, you should always conduct competitor research. You can gather inspiration from your competitor’s profiles and find creative ways to mimic key elements that work well for them. To get started, you’ll want to take some time to:
- Review their company description and look for keywords
- Find weaknesses
- Read customer reviews
- Review the photos and images
- Read through their Q&A
9. Review Your Analytics
Google provides key performance insight into the success of your profile. You can use this data and analytics to learn more about your audience and see how often your business shows for search results. You can then use this data to improve other aspects of your business, including local SEO, web design, and overall marketing tactics.
10. Stay Consistent With Your Messaging
Consistency is key to building and maintaining a positive image in your community. The language and messaging you use on your Google Business Profile for landscapers should complement the language on your website, social media, and email marketing campaigns. This is the best way to achieve a seamless customer experience and maintain your reputation in your community.
Set up Your Profile With Townsquare Interactive
Once you’ve set up your Google Business Profile, you’ll want to start thinking through how to get more strategic with your approach to online marketing, local SEO, and web design.
Townsquare Interactive offers cutting-edge marketing services and business management tools small businesses can benefit from. Our team can help manage and optimize your Google Business Profile for landscapers. We can also help you get more creative with your marketing approach.
Contact us today to learn more about our services for landscapers.