As we approach the midway point of Q1 in 2023, now is the perfect time to try some new medical weight loss marketing ideas for your medical weight loss clinic. If you’ve been wondering how to get more medical weight loss clinic leads, we’ve got a ton of things you can try—and it all begins with your medical weight loss website design.
It’s important to try a variety of things when it comes to medical marketing for weight loss clinics. Why? Because every medical weight loss clinic needs medical weight loss clinic leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new medical weight loss clinic leads, it becomes impossible to grow your medical weight loss clinic.
But, if you create a system that attracts new clients and delivers new medical weight loss clinic leads to your clinic like clockwork, that’s a recipe for:
- More high-paying medical weight loss appointments
- Increased revenue for you and your crew
- A dependable way to grow your medical weight loss clinic
We know why medical weight loss providers need to generate medical weight loss clinic leads, but how can you do it affordably and efficiently? The answer is: good marketing for medical weight loss clinics with good medical weight loss website design. If you’ve ever wondered how to get more medical weight loss clinic leads, follow the steps below—and consider working with a medical weight loss marketing agency to grow your medical weight loss clinic!
1. Get More Medical Weight Loss Clinic Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your clinic is to create one. A website acts as your clinic’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your medical weight loss clinic
- Read about the medical weight loss services you provide
- See your service area
- Get in touch with you about medical weight loss appointments
- Become quality medical weight loss clinic leads for your clinic
Without a medical weight loss website and professional medical weight loss website design, how are your potential clients going to find your clinic on Google? How will they know where to contact you? They won’t.
Without a website, your clinic might as well not exist at all. A medical weight loss marketing agency can help you get set up.
Fill out the form below to get a free quote on professional medical weight loss website design.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top medical weight loss marketing ideas that’s been proven time and again to generate quality medical weight loss clinic leads and grow your medical weight loss clinic. So, if you’ve been wondering how to get more medical weight loss clinic leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in medical weight loss clinic leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, clinices make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local medical weight loss clinics.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality medical weight loss clinic leads. A medical weight loss marketing agency can also set you up with a professional medical weight loss website design and share other ideas for marketing for medical weight loss clinics.
3. Always Use Local SEO to Generate Medical Weight Loss Clinic Leads
Search engine optimization (SEO for medical weight loss clinics) is still king in the digital space for medical marketing for weight loss clinics, which is why medical weight loss SEO is so popular. Medical weight loss SEO is what moves your clinic to the top of page 1 on Google and keeps it there. If your campaign is robust enough, medical weight loss SEO alone can generate the majority of your medical weight loss clinic leads (but we still recommend reading the rest of these medical weight loss marketing ideas)!
A good first step is setting up your Google My Clinic account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a medical weight loss marketing agency and let an expert in medical weight loss SEO get you up and running.
Fill out the form below to get a free quote on SEO for medical weight loss clinics!
4. Use Google’s Local Service Ads to Get More Medical Weight Loss Clinic Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for medical weight loss, at least 7 of them will click one of those ads and turn into a medical weight loss lead.
How much more money would you make per month with 7 more medical weight loss appointments? For an extra boost, consider investing in medical weight loss digital marketing, then use medical weight loss SEO and a professional medical weight loss website design to hook your potential clients.
5. Get More Medical Weight Loss Clinic Leads Through Facebook + Instagram
Still wondering how to get more medical weight loss clinic leads? Medical marketing for weight loss clinics on Facebook and Instagram can be a cost-effective method for marketing for medical weight loss clinics, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal medical weight loss clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your clinic. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a medical weight loss clinic in the future. If you’ve been wanting to try medical marketing for weight loss clinics on social media, this is definitely one of the medical weight loss marketing ideas worth trying.
Paired with medical weight loss SEO and professional medical weight loss website design, this is a powerful way to grow your medical weight loss clinic. A medical weight loss marketing agency can get you set up.
6. Ad Retargeting Is a Fresh Medical Weight Loss Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your medical weight loss clinic.
Retargeting is a great way to keep your medical weight loss clinic and medical weight loss website in front of potential clients who have already shown interest by visiting your website. This is one idea for marketing for medical weight loss clinics well worth trying, especially if you’re already getting good traffic to your medical weight loss website. Throw in some SEO for medical weight loss clinics for an extra visibility boost!
7. Create a Medical Weight Loss Facebook Group
Having a dedicated Facebook clinic page for your medical weight loss clinic is a must, but creating a group page for your clinic is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into medical weight loss clinic leads and help grow your medical weight loss clinic.
8. Content Marketing = Medical Weight Loss Marketing
Creating content for your ideal clients is a great way to get more medical weight loss clinic leads. Consider writing blog posts and articles that you can post on your medical weight loss website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Nutrition for Weight Loss
- 5 Supplements Not to Take
- How to Set Smart Weight Loss Goals
As you write these articles, plug your medical weight loss services. Suggest that readers visit a medical weight loss clinic they can trust, and—if you’re affiliated with any particular brands—talk them up!
9. Create Helpful YouTube Videos About Medical Weight Loss
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful medical weight loss videos. The videos can document your day-to-day activities, client testimonies or various health and wellness routines. These videos will build your credibility as a medical weight loss clinic and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your medical weight loss website so they can learn more.
10. Email Marketing = Medical Weight Loss Marketing, Too!
Email marketing is one of the oldest forms of medical marketing for weight loss clinics, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your medical weight loss clinic, you’ll make (on average) a $40 return on your investment.
Because most medical weight loss clinics overlook the benefits of email marketing, it’s a great lead generation option for your clinic. For instance, clinics that stay in touch with their ideal clients via email generate 50% more sales-ready medical weight loss clinic leads and spend 33% less money on making sales.
11. How to Get More Medical Weight Loss Clinic Leads at Trade Shows
Attending trade shows should be high on your list of ideas for marketing for medical weight loss clinics. They not only provide plenty of solutions for how to get more medical weight loss clinic leads, but also let you observe your competition, create new clinic partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help generate medical weight loss growth.
12. Get Medical Weight Loss Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local clinic owners. In particular, try to connect with other medical practices —they’re likely to send more medical weight loss clinic leads your way!
13. Reputation Management Affects Your Medical Weight Loss Clinic
Did you know 85% of people search online to find local medical weight loss clinics? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your medical weight loss services. Give them plenty of clinic cards to pass around, and ask if you can put a temporary sign in their yard with your clinic name and phone number.
Online, list your medical weight loss clinic on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more medical weight loss clinic leads.
14. Make Your Medical Weight Loss Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your medical weight loss marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your medical weight loss marketing!
If you’re not sure where to start, take a look at how your competitors are generating medical weight loss clinic leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Eco-friendliness
- Specialized services
- Guarantees
- Level of service
Can you think of something else that’s unique to your clinic? Maybe your origin story or how you got started? Use it!
15. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another clinic or practice to share lead generation opportunities. For example, you might want to partner up with a complementary medical service provider and offer a discount to clients who use both of your services. In the end, this kind of combined marketing can help with medical weight loss growth since you’re both working to generate new medical weight loss clinic leads.
16. Send Out Direct Mailers to Get More Medical Weight Loss Clinic Leads
Here’s another medical weight loss marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for medical weight loss clinic leads from other sources to determine if this is a viable solution for you.
17. Canvass the Area to Generate Medical Weight Loss Clinic Leads
Canvassing an area to generate medical weight loss clinic leads might seem like an old-school marketing tactic, but it can still be effective in medical weight loss marketing. After all, consumers are more likely to work with you when they can put a face to your clinic.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential clients after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s new medical weight loss clinic leads!
18. Increase Referrals to Get More Medical Weight Loss Clinic Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your medical weight loss clinic, and give them a discount in return. Since people are far more likely to use a clinic that a friend recommends to them, this is one of the medical weight loss marketing ideas you shouldn’t pass up.
19. Take Pictures of Your Work
A picture can say a thousand words, so make sure you’re taking photos to document your various products and services in action, as well as client testimonials and success stories. It’s a great way to show the quality of your work, and it gives you great content to post on your medical weight loss website and social media.
20. Don’t Pay for Medical Weight Loss Clinic Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your medical weight loss clinic, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your medical weight loss website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for generating medical weight loss growth is using medical weight loss digital marketing. Combined, SEO for medical weight loss clinics and professional medical weight loss website design can increase your online visibility and win you more medical weight loss clinic leads.
Sign Up With Townsquare Interactive to Maximize Your Medical Weight Loss Marketing Budget
Website design isn’t the only element of an effective medical weight loss marketing campaign, but it is the most important. One of the best things you can do for your clinic is to make sure your website has everything it needs to continuously generate medical weight loss clinic leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for medical weight loss clinics and reputation monitoring, can strengthen your medical weight loss marketing campaign and help you to generate more medical weight loss clinic leads.
The team at Townsquare Interactive specializes in creating medical weight loss marketing campaigns and medical weight loss website designs that generate medical weight loss clinic leads across the country. All of our medical weight loss website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your medical weight loss marketing campaign to the next level.
Fill out the form below to learn more about our medical weight loss marketing strategies and how to grow your medical weight loss clinic.