With more and more people going online and turning to search engines for help finding the home renovation services they need, digital marketing for renovation companies has never been more important.
Every home renovation contractor and home renovation company depends on leads to survive—no matter where your business is located or how long you’ve been completing home renovation jobs for your community. Without a dependable way to generate home renovation leads, your business won’t survive for long.
However, if you implement a digital marketing strategy that attracts new customers and regularly generates home renovation leads for you, that’s a good way to:
- Get more high-paying home renovation jobs
- Increase revenue for you and your crew
- Grow your home renovation business
We know why lead generation for home renovation contractors is important, but how can you do it affordably and without taking up too much of your time? The answer is digital marketing for home renovation contractors. If you’ve ever wondered how to get more home renovation leads, follow the steps below to turn your business into a home renovation lead generation machine.
1. Get More Home Renovation Leads Through Your Website
If you haven’t done so already, one of the best things you can do for your business is to create a website. A website acts as your home renovation business’s online storefront—it’s an essential part of a strong online presence and gives your potential home renovation customers a place to:
- Learn more about your home renovation company
- Read about the home renovation services you provide
- See your service area
- Get in touch with you about potential home renovation jobs
Without a website and home renovation website design, how are your ideal customers going to find your business on Google? How will they know where to contact you? They won’t, and they’ll likely use one of your competitors, instead.
Without professional home renovation website design, your business might as well not exist at all. The solution? Digital marketing for home renovation companies. Home renovation website design makes up the foundation of most home renovation marketing strategies, so don’t let your competitors get out ahead of you. Invest in home renovation website design and start generating more home renovation leads and home renovation jobs. Townsquare Interactive can help!
Fill out the form to start your free home renovation website design quote!
2. Send Direct Mailers to Get More Home Renovation Leads
Here’s another home renovation advertising idea that’s stood the test of time: direct mailers. Compared to most email inboxes, old-school mailboxes are seeing a lot less action, which means your letter or postcard with your renovation ads is much more likely to be seen and read by your target customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for home renovation leads from other sources to determine if this is a viable solution for you.
3. Canvass an Area to Generate Home Renovation Leads
Canvassing an area to generate home renovation leads might seem like an old-school marketing tactic, but consumers are more likely to work with a business when they can put a face to the name. If you want to give canvassing a shot, follow these four simple tips for the best results:
- Always be polite and courteous, even if you don’t get a positive reaction.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
Also, make sure you have plenty of business cards to hand out so you can better collect some quality home renovation leads for your business!
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM) to Get More Home Renovation Leads
A good PPC and SEM campaign is one home renovation advertising idea that’s been proven time and again to generate quality home renovation leads.
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial home renovation leads.
Still on the fence about PPC and SEM? Check out these stats:
- For every $1 spent in Google Ads to post your renovation ads, you could make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid renovation ads.
- More than 85% of people use the internet to find local home renovation companies.
- Visitors who come to your website via PPC or SEM are 50% more likely to convert into customers.
Sounds good, right? And with PPC, you only pay for the clicks your renovation ads get, making it a great option for home renovation companies that are marketing on a budget.
5. Get More Home Renovation Leads Through Facebook + Instagram Advertising
Still wondering how to get more home renovation leads for your business? Home renovation advertising on Facebook and Instagram can be a cost-effective method, provided you put the right home renovation marketing strategy in place and know how to navigate the ad builders on these platforms. Social media marketing is often included in digital marketing for renovation companies.
You can target your ideal home renovation customers by their location and other pages they’ve liked—including your competitors’ pages.
Displaying renovation ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your renovation ads all over the place, they’re more likely to remember you when they need home renovation services in the future.
6. Use Local SEO Services for Home Renovation Leads
Search engine optimization (SEO) is still king in digital marketing for home renovation. It’s what will move your home renovation business to the top of page 1 on Google and keep it there. If your campaign is robust enough, home renovation SEO alone can generate the majority of your home renovation leads (but we still recommend reading the rest of these renovation company marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing. If you’re worried about doing it correctly, it’s always a good idea to let an expert in home renovation SEO get you up and running.
Fill out the form to learn more about SEO for home renovation companies!
7. How to Get Home Renovation Leads Through Strategic Alliances
Another smart technique for generating home renovation leads is to partner up with the suppliers in your area. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of home renovation leads. It also means you’ll recommend your advertising partner to ensure the alliance is mutually beneficial. Overall, this is a home renovation marketing strategy worth trying.
8. Content Marketing = Home Renovation Marketing
Creating content for your ideal home renovation customers is a great way to get more home renovation leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on their social media.
Here are some topic ideas:
- Home Renovation Before-and-After Stories
- Top Home Renovation Trends of 2023
- When Is the Best Time to Hire a Home Renovation Company?
Have another content idea? Write it down and turn it into an article to boost your home renovation advertising efforts, then post it on your home renovation website!
9. How to Generate Home Renovation Leads at Trade Shows
Attending trade shows should be high on your list of renovation company marketing ideas. They not only provide plenty of solutions for lead generation for home renovation contractors, but also let you observe your competition, create new business partnerships, find inspiration for new renovation ads and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests or something else.
Finally, make sure you’re collecting information from visitors and following up to make the sale. Don’t forget to pass out business cards!
10. Email Marketing = Home Renovation Marketing, Too!
Email marketing is one of the oldest forms of digital marketing for renovation companies, and there’s a reason it’s stuck around for so long: it works. For every dollar you spend on email marketing, you’ll make (on average) a $40 return on your investment.
Because most home renovation contractors overlook the benefits of email marketing, it’s a great home renovation marketing strategy for your business. For instance, businesses that stay in touch with their ideal customers via email, regularly sending them renovation ads, generate 50% more sales-ready home renovation leads and spend 33% less money on making those sales. Not bad!
11. Get Renovation Company Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers and store owners—they’re likely to send more home renovation leads your way and might even need your services themselves!
12. Reputation Monitoring for Home Renovation Companies
Did you know 85% of people search online to find local home renovation businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your home renovation jobs? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need home renovation services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your home renovation business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll bring in home renovation leads—and it’s a great way to boost your home renovation SEO.
13. Give Telemarketing a Chance to Generate Home Renovation Leads
Though telemarketing was once a good channel for lead generation for home renovation contractors, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers. While this is a viable home renovation marketing strategy, weigh the cost and benefits before committing. You might come to the conclusion that it’s more beneficial to invest in home renovation website design or SEO for home renovation companies.
14. Use Ad Retargeting for Home Renovation Advertising
Have you ever searched for a product online and then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your business, too.
When a potential customer visits your home renovation website and leaves without taking an action (like filling out a form or calling you), retargeting gives you another chance to convert them into a paying customer. They’ll see your renovation ads as they browse the web and be reminded of your business and the services you provide. If they click the renovation ad, they’ll be brought back to your website, where they have a second chance to turn into a customer. It helps if you’ve invested in professional home renovation website design, too!
Whether you want more residential or commercial home renovation leads—or both!—retargeting is a great way to keep your home renovation business in front of potential customers who have already shown interest by visiting your home renovation website design.
15. A Unique Selling Point Can Help You Get Home Renovation Leads
If you want to stand out from your competitors, your home renovation business needs a unique selling point (or USP). That could be your level of service, your experience in the home renovation industry, your competitive prices, your reputation, your stellar employees, your workmanship guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your home renovation marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating home renovation leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve. Here are some ideas to get you started:
- Specialized services
- Level of service
Does something else set you apart from your competitors? Use it in your home renovation ads!
16. Use Google’s Local Service Ads for Home Renovation Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. They’re different from home renovation SEO services, though SEO for home renovation companies can move you near the top of page one of Google, too!
These renovation ads get about 13.8% of clicks—that means if 50 people in your area search for home renovation services, at least 7 of them will click one of those renovation ads and turn into a home renovation lead. How much more money would you make per month with 7 more home renovation jobs?
17. Make Helpful YouTube Videos About Home Renovation Projects
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful home renovation videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate the different facets of home renovation potential customers might not think about. These videos will build your credibility as a home renovation expert and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your home renovation website so they can learn more and contact you!
18. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another small business to share lead generation opportunities. For example, you might want to partner up with a construction company or property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more opportunities for lead generation for home renovation contractors.
19. Increase Referrals to Get More Home Renovation Leads
Referrals are a great way to capitalize on word-of-mouth home renovation advertising. Offer your existing customers an incentive to refer their friends, families and neighbors to your home renovation business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one home renovation marketing strategy you shouldn’t pass up.
20. Create a Home Renovation Facebook Group
Having a dedicated Facebook business page for your home renovation business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience.
21. Take Pictures of Completed Home Renovation Jobs
A picture can say a thousand words, so make sure you’re taking before-and-after photos of every home renovation job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your home renovation website and social media. It’s basically free home renovation advertising.
22. Hunt for Home Renovation Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a home renovation project. Take a quick scroll through the classifieds and see if anyone is looking for a home renovation contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for home renovation services on Craigslist are ready to work with you and pay for your services right away.
23. Use LinkedIn to Attract Commercial Home Renovation Leads
LinkedIn is more than a great place to establish yourself as a home renovation expert and home renovation business owner—it’s a great place to generate home renovation leads. How? Do a search for local businesses and property managers you can connect with and talk about the home renovation services you provide. Even if they don’t want to recommend your services to their customers, they might need their business renovated.
24. Send Out Press Releases About Your Home Renovation Business
Press releases are a great way to share new and exciting developments about your home renovation business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating home renovation leads.
25. Don’t Pay for Home Renovation Leads if You Don’t Need To
We’ve talked about using Home Advisor and Angi for leads before and concluded that both should be used with caution. While they might deliver a lot of home renovation leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality home renovation leads that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angie’s List just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
Consider investing in digital marketing for home renovation companies (including home renovation website design and home renovation SEO) instead of wasting money on bad leads.
Sign Up With Townsquare Interactive to Maximize Your Home Renovation Marketing Budget
Home renovation website design isn’t the only element of an effective home renovation marketing strategy, but it is the most important. One of the best things you can do for your business is to make sure your home renovation website design has everything it needs to continuously generate home renovation leads using the steps above.
Adding other elements to your marketing campaign, such as search engine optimization (home renovation SEO) and reputation monitoring, can strengthen your home renovation marketing strategy and help to bring in even more home renovation leads.
The team at Townsquare Interactive specializes in creating home renovation marketing strategies that generate home renovation leads for businesses across the country. All of our home renovation website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your home renovation marketing strategy to the next level.
Fill out the form below to learn more about our home renovation marketing packages and jumpstart your website today.