As we prepare to enter the second half of 2023, now is the perfect time to try some new tile contractor marketing ideas to grow your tile business. If you’ve been wondering how to get more tile contractor leads, we’ve got a ton of things you can try—and it all begins with your tile contractor website design.
It’s important to try a variety of things when it comes to tile company marketing. Why? Because every tile installer needs tile contractor leads to survive—no matter your location or how long you’ve been completing jobs for your community. Without a good flow of new tile contractor leads, it becomes impossible to grow your tile business.
But, if you create a system that attracts new customers and delivers new tile contractor leads to your business like clockwork, that’s a recipe for:
- More high-paying tile jobs
- Increased revenue for you and your crew
- A dependable way to grow your tile business
We know why tile installers need to generate tile contractor leads, but how can you do it affordably and efficiently? The answer is: good tile company marketing with good tile contractor website design. If you’ve ever wondered how to get more tile contractor leads, follow the steps below—and consider working with a tile installation marketing company to grow your tile business!
1. Get More Tile Contractor Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your tile business
- Read about the tile services you provide
- See your service area
- Get in touch with you about tile jobs
- Become a quality tile lead for your business
Without a website and professional tile contractor website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A tile installation marketing company can help you get set up.
Fill out the form below to get a free quote on professional tile contractor website design.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one tile contractor marketing idea that’s been proven time and again to generate quality tile contractor leads and grow your tile business. So, if you’ve been wondering how to get more tile contractor leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in tile contractor leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local tile installers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality tile contractor leads. A tile installation marketing company can also set you up with a professional tile contractor website design and share other ideas for tile company marketing to help grow your tile business.
3. Always Use Local SEO to Generate Tile Contractor Leads
Search engine optimization (tile contractor SEO) is still king in digital marketing for tile companies, which is why tile contractor SEO is so popular. SEO is what moves your tile business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, tile contractor SEO alone can generate the majority of your tile contractor leads (but we still recommend reading the rest of these tile installer marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a tile installation marketing company and let an expert in tile contractor SEO get you up and running.
Fill out the form below to get a free quote on tile contractor SEO!
4. Use Google’s Local Service Ads to Get More Tile Contractor Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for tile installers, at least 7 of them will click one of those ads and turn into tile contractor leads.
How much more money would you make per month with 7 more contracts? For an extra boost, consider investing in digital marketing for tile contractors, then use tile contractor SEO and a professional tile contractor website design to hook your potential customers.
5. Get More Tile Contractor Leads Through Facebook + Instagram
Still wondering how to get more tile contractor leads? Marketing on Facebook and Instagram can be a cost-effective method of digital marketing for tile contractors, provided you put the right strategy in place and know how to navigate the ad installers on these platforms.
You can target your ideal customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a tile contractor in the future. If you’ve been wanting to boost your digital marketing for tile companies, this is one tile company marketing idea worth trying.
Paired with tile contractor SEO and professional tile installer website design, this is a powerful way to grow your tile business. A tile installation marketing company can get you set up.
6. Create a Tile Contractor Facebook Group
Having a dedicated Facebook business page for your tile business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into tile contractor leads and help grow your tile business.
7. Content Marketing = Tile Company Marketing
Creating content for your ideal customers is a great way to get more tile contractor leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Tile Maintenance for Beginners
- Top Tile Designs of 2023
- 10 Signs Your Tiling Needs an Upgrade
As you write these articles, plug your tile installation services. Suggest that readers use a tile contractor they can trust to do the job correctly the first time, and—if you’re affiliated with any certain brands—talk them up!
8. Create Helpful YouTube Videos About Tile Maintenance
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful tile videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate proper maintenance or cleaning routines. These videos will build your credibility as a tile business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your website so they can learn more.
9. Email Marketing = Tile Company Marketing, Too!
Email marketing is one of the oldest forms of digital marketing for tile companies, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your tile business, you’ll make (on average) a $40 return on your investment.
Because most tile businesses overlook the benefits of email marketing, it’s a great option for lead generation for tile companies. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready tile contractor leads and spend 33% less money on making sales.
10. Get Tile Company Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and realtors—they’re likely to send more tile contractor leads your way!
11. Reputation Management Affects Your Tile Business
Did you know 85% of people search online to find local tile contractors? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your tile services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your tile business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more tile contractor leads.
12. Ad Retargeting Is a Fresh Tile Contractor Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your tile business.
Retargeting is a great way to keep your tile business and website in front of potential customers who have already shown interest by visiting your website. This is one tile contractor marketing idea well worth trying, especially if you’re already getting good traffic to your website. Throw in some tile contractor SEO for an extra visibility boost!
13. Make Your Tile Contractor Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your tile company marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your tile company marketing and tile contractor marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating tile contractor leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
14. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share in generating new tile contractor leads. For example, you might want to partner up with a property manager or complementary home remodeling service and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your tile business since you’re both working to generate new tile contractor leads.
15. Send Out Direct Mailers to Get More Tile Contractor leads
Here’s another tile company marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for tile contractor leads from other sources to determine if this is a viable solution for you.
16. Canvass the Area to Generate Tile Contractor Leads
Canvassing an area to generate tile contractor leads might seem like an old-school marketing tactic, but it’s a tile contractor marketing idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a tile job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s more tile contractor leads!
17. Increase Referrals to Get More Tile Contractor Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your tile business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one tile contractor marketing idea you shouldn’t pass up.
18. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every tile job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media.
19. Hunt for Tile Contractor Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a tile project. Take a quick scroll through the classifieds and see if anyone is looking for a tile contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for tile contractors on Craigslist are ready to work with you now and pay for your services.
20. Don’t Pay for Tile Contractor Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your tile business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your website that will turn into paying customers. All too often, tile contractor leads from services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your tile business is using digital marketing for tile contractors. Combined, tile contractor SEO and professional tile contractor website design can increase your online visibility and win you more tile contractor leads.
Sign Up With Townsquare Interactive to Maximize Your Marketing Budget
Tile contractor website design isn’t the only element of an effective tile company marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate tile contractor leads using the steps above.
Adding other elements to your marketing campaign, such as tile contractor SEO and reputation monitoring, can strengthen your tile marketing campaign and help you to generate more tile contractor leads.
The team at Townsquare Interactive specializes in creating websites and marketing campaigns that generate tile contractor leads for businesses across the country. All of our tile contractor website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your tile installation marketing campaign to the next level.
Fill out the form below to learn more about our tile contractor marketing packages and how to grow your tile business.