Updated on January 4, 2024
With more and more people going online and turning to search engines for help finding the moving services they need, digital marketing for moving companies has never been more important.
Every moving company depends on leads to survive—no matter where your business is located or how long you’ve been completing moving jobs for your community. Without a dependable way to generate local moving leads, your business won’t survive for long.
However, if you implement a digital marketing strategy that attracts new customers and regularly generates local moving leads for you, that’s a good way to:
- Get more high-paying moving jobs
- Increase revenue for you and your crew
- Grow your moving business
We know why lead generation for moving companies is important, but how can you do it affordably and without taking up too much of your time? The answer is digital marketing for moving companies. If you’ve ever wondered how to get more local moving leads, follow the steps below to turn your business into a mover marketing machine.
Marketing for Moving Companies: Top 5 Tips
- Get More Local Moving Leads Through Your Website
- Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM) to Generate Local Moving Leads
- Always Use Local SEO for Moving Lead Generation
- Try Ad Retargeting to Get More Local Moving Leads
- Sign Up With Townsquare Interactive to Maximize Your Moving company marketing Budget
Want to see how we can help you with digital marketing for moving companies? Fill out the form below to start your free quote today!
1. Promote Your Moving Company with Moving Website Design
If you haven’t invested in moving company website design, yet, one of the best things you can do for your business is to create a website. A website acts as your moving business’s online storefront—it’s an essential part of a strong online presence and gives your potential moving customers a place to:
- Learn more about your moving company
- Read about the moving services you provide
- See your service area
- Get in touch with you about potential moving jobs
Without a website and moving company website design, how are your ideal customers going to find your business on Google? How will they know where to contact you? They won’t, and they’ll likely use one of your competitors, instead.
Without professional moving company website design, your business might as well not exist at all. The solution? Digital marketing for moving companies. Moving company website design makes up the foundation of most mover marketing strategies, so don’t let your competitors get out ahead of you. Invest in moving company website design and start generating more local moving leads. Townsquare Interactive can help!
Click the button below and fill out the form to start your free moving company website design quote!
2. Send Direct Mailers to Get More Local Moving Leads
Here’s another moving company advertising idea that’s stood the test of time: direct mailers. Compared to most email inboxes, old-school mailboxes are seeing a lot less action, which means your letter or postcard with your moving ads is much more likely to be seen and read by your target customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for local moving leads from other sources to determine if this is a viable solution for you.
3. Canvass an Area to Generate Local Moving Leads
Canvassing an area to generate local moving leads might seem like an old-school marketing tactic, but consumers are more likely to work with a business when they can put a face to the name. If you want to give canvassing a shot, follow these four simple tips for the best results:
- Always be polite and courteous, even if you don’t get a positive reaction.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
Also, make sure you have plenty of business cards to hand out! Even better if they’re fridge magnets—they’re much less likely to get thrown out.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM) to Get More Moving Leads
A good PPC and SEM campaign is one moving company advertising idea that’s been proven time and again to generate quality moving leads.
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial moving leads.
Still on the fence about PPC and SEM? Check out these stats:
- For every $1 spent in Google Ads to post your moving ads, you could make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid moving ads.
- More than 85% of people use the internet to find local moving companies.
- Visitors who come to your website via PPC or SEM are 50% more likely to convert into customers.
Sounds good, right? And with PPC, you only pay for the clicks your moving ads get, making it a great option for moving companies that are marketing on a budget.
5. Get More Local Moving Leads Through Facebook + Instagram Advertising
Still wondering how to get more local moving leads for your business? Moving company advertising on Facebook and Instagram can be a cost-effective method, provided you put the right moving company marketing strategy in place and know how to navigate the ad builders on these platforms. Social media marketing is often included in digital marketing for moving companies.
You can target your ideal moving customers by their location and other pages they’ve liked—including your competitors’ pages.
Displaying moving ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your moving ads all over the place, they’re more likely to remember you when they need moving services in the future.
6. Use Local SEO Services in Your Mover Marketing
Search engine optimization (SEO) is still king in the digital marketing space. It’s what will move your moving business to the top of page 1 on Google and keep it there. If your campaign is robust enough, moving company SEO alone can generate the majority of your local moving leads (but we still recommend reading the rest of these moving company advertising ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing. If you’re worried about doing it correctly, it’s always a good idea to let an expert in moving company SEO get you up and running.
Click the button below and fill out the form to learn more about moving company SEO.
7. How to Get Moving Leads Through Strategic Alliances
Another smart technique for generating local moving leads is to partner up with the suppliers in your area. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of local moving leads. It also means you’ll recommend your advertising partner to ensure the alliance is mutually beneficial. Overall, this is a mover marketing strategy worth trying.
8. Content Marketing = Great Digital Marketing for Moving Companies
Creating content for your ideal moving customers is a great way to get more local moving leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on their social media.
Here are some topic ideas:
- How to Efficiently Pack Up Your House for a Move
- These Moving Items Are Essential
- When Is the Best Time to Hire a Moving Company?
Have another content idea? Write it down and turn it into an article to boost your moving company advertising efforts, then post it on your moving website!
9. How to Market Your Moving Company at Trade Shows
Attending trade shows should be high on your list of moving company advertising ideas. They not only provide plenty of solutions for lead generation for moving contractors, but also let you observe your competition, create new business partnerships, find inspiration for new moving ads and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests or something else. You can also try to use branded promotional gifts, such as custom keychains, custom stickers, and custom pens.
Finally, make sure you’re collecting information from visitors and following up to make the sale. Don’t forget to pass out business cards!
10. Email Marketing Is Good Lead Generation for Moving Contractors
Email marketing is one of the oldest forms of digital marketing for moving companies, and there’s a reason it’s stuck around for so long: it works. For every dollar you spend on email marketing, you’ll make (on average) a $40 return on your investment.
Because most moving contractors overlook the benefits of email marketing, it’s a great moving company marketing strategy for your business. For instance, businesses that stay in touch with their ideal customers via email, regularly sending them moving ads, generate 50% more sales-ready local moving leads and spend 33% less money on making those sales. Not bad!
11. Get Moving Company Advertising Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers—they’re likely to send more local moving leads your way and might even need your services themselves!
12. Comprehensive Digital Marketing for Moving Companies Includes Reputation Monitoring
Did you know 85% of people search online to find local moving businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your moving jobs? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need moving services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your moving business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll bring in local moving leads—and it’s a great way to boost your moving company SEO.
13. Give Telemarketing a Chance to Generate Local Moving Leads
Though telemarketing was once a good channel for lead generation for moving contractors, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers. While this is a viable mover marketing strategy, weigh the cost and benefits before committing. You might come to the conclusion that it’s more beneficial to invest in moving company website design or moving company SEO.
14. Use Ad Retargeting for Moving Company Advertising
Have you ever searched for a product online and then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your business, too.
When a potential customer visits your moving website and leaves without taking an action (like filling out a form or calling you), retargeting gives you another chance to convert them into a paying customer. They’ll see your moving ads as they browse the web and be reminded of your business and the services you provide. If they click the remodeling ad, they’ll be brought back to your website, where they have a second chance to turn into a customer. It helps if you’ve invested in professional moving company website design, too!
Whether you want more residential or commercial moving leads—or both!—retargeting is a great way to keep your moving business in front of potential customers who have already shown interest by visiting your moving company website design.
15. A Unique Selling Point Can Help You Get Local Moving Leads
If you want to stand out from your competitors, your moving business needs a unique selling point (or USP). That could be your level of service, your experience in the moving industry, your competitive prices, your reputation, your stellar employees, your workmanship guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your moving company marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating local moving leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve. Here are some ideas to get you started:
- Eco-friendliness
- Specialized services
- Guarantees
- Level of service
Does something else set you apart from your competitors? Use it in your moving ads!
16. Google’s Local Service Ads Mean Leads for Moving Contractors
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. They’re different from moving company SEO services, though moving company SEO can move you near the top of page one of Google, too!
These moving ads get about 13.8% of clicks—that means if 50 people in your area search for moving services, at least 7 of them will click one of those moving ads and turn into a moving lead. How much more money would you make per month with 7 more moving jobs?
17. Make Helpful YouTube Videos About Moving Projects
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful moving videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate the different facets of moving potential customers might not think about. These videos will build your credibility as a moving expert and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your website so they can learn more and contact you!
18. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another small business to share lead generation opportunities. For example, you might want to partner up with a construction company or property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more opportunities for lead generation for moving contractors.
19. Increase Referrals to Get More Moving Leads
Referrals are a great way to capitalize on word-of-mouth moving company advertising. Offer your existing customers an incentive to refer their friends, families and neighbors to your moving business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one moving company marketing strategy you shouldn’t pass up.
20. Create a Moving Facebook Group
Having a dedicated Facebook business page for your moving business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience.
21. Take Pictures of Completed Moving Jobs
A picture can say a thousand words, so make sure you’re taking before-and-after photos of every moving job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your moving website and social media. It’s basically free moving company advertising.
22. Hunt for Local Moving Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a moving project. Take a quick scroll through the classifieds and see if anyone is looking for a moving contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for moving services on Craigslist are ready to work with you and pay for your services right away.
23. Use LinkedIn to Attract Commercial Moving Leads
LinkedIn is more than a great place to establish yourself as a moving expert and moving business owner—it’s a great place to generate local moving leads. How? Do a search for local businesses and property managers you can connect with and talk about the moving services you provide. Even if they don’t want to recommend your services to their customers, they might need their business remodeled.
24. Send Out Press Releases About Your Moving Business
Press releases are a great way to share new and exciting developments about your moving business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating local moving leads.
25. Don’t Pay for Local Moving Leads if You Don’t Need To
We’ve talked about using Home Advisor and Angi for leads before and concluded that both should be used with caution. While they might deliver a lot of local moving leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality local moving leads that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angie’s List just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
Consider investing in digital marketing for moving companies (including moving company website design and moving company SEO) instead of wasting money on bad leads.
26. Sign Up With Townsquare Interactive to Maximize Your Moving company marketing Budget
Moving company website design isn’t the only element of an effective mover marketing strategy, but it is the most important. One of the best things you can do for your business is to make sure your moving company website design has everything it needs to continuously generate local moving leads using the steps above.
Adding other elements to your marketing campaign, such as search engine optimization (moving company SEO) and reputation monitoring, can strengthen your moving company marketing strategy and help to bring in even more local moving leads.
The team at Townsquare Interactive specializes in creating moving company marketing strategies that generate local moving leads for businesses across the country. All of our moving company website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your moving marketing strategy to the next level.
Click the button below and fill out the form to learn more about our moving company marketing packages and jumpstart your moving company website design.