By Katlin Walker
It’s a Friday night; you and your wife are hungry. You jump in the car ready to go, but haven’t decided where you’re headed. Naturally, you both pull out your smart phones and search online for a hip new restaurant to try.
You’ve found one that looks promising; it’s close by and has a 4.5 star rating on Google. Eager to check out the menu, you click on the website link.
While the page is loading on your phone, you’ve already started thinking of options you hope are on the menu; a bacon cheeseburger, loaded French-fries…. Etc.
You’re still waiting.
… and waiting.
Now you’re just getting mad.
Finally the homepage shows up! You pinch and pull the screen to find the “Menu” page, and ah ha! You’ve got it. Once you click menu, the page re-loads and you’re still on the homepage. You try again, same thing.
By now you really want that bacon cheeseburger and you do not want to wait around. You choose to hit the “back” button and search for other options in Google search.
What if more than 25 customers a day have had the same experience with this restaurant’s website, and therefore choose to dine elsewhere?
If this was your restaurant, would you be willing to lose this business?
As a small business owner, you know how important it is to convert a lead to a sale. In this case, and similar scenarios, not having a mobile website could be costing your company more than you think.
Mobile search surpassed desktop search earlier this year. That means more people are using their smartphones to find what they need than they are a desktop computer, and when a consumer is using his or her phone to find something locally it’s usually because they have a need for something and they want that need fulfilled, fast.
Moving in to the New Year, consumers will still use their smart phones and Google will start penalizing websites that aren’t mobile friendly. If that isn’t enough to sway you, maybe this statistic will: “Nine out of 10 mobile searches end in a purchase.” However, if you’re website isn’t mobile, there will be no sale.
Here’s some things you should look for in making sure your website is mobile friendly:
- You don’t have to zoom in or out to navigate the page
- The website loads quickly
- All text is easy to read
- All links work properly
Below are a few examples of websites that look great on a desktop computer, smartphone or tablet.
If you aren’t sure about your website being mobile friendly, don’t wait around. Your business could be losing money as we speak.