Online reviews are a powerful marketing tool for your business. Think about it: how often do you hop online to see what other people are saying about a product or service you’re interested in purchasing? All the time, right? Your potential customers are doing the same thing, so make sure you’re winning the review game. […]
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How do you respond to reviews for your small business? If you don’t respond to them at all, you might be in trouble. The worst thing you can do is ignore customer feedback—whether it’s positive or negative. If you are responding to reviews, how’s your tone? Do you always sound professional and understanding? Check out […]
Read MoreTips for Battling the Negative Reviews Blues You know your business like the back of your hand – after all, you built it from the ground up. But, thanks to a quick Google search, you barely recognize your own business after reading the slew of damaging reviews that are scattered across the web. What’s worse, […]
Read MoreReviews are a tough business for any company, especially when you run into the occasional unfavorable review from a customer you thought you served well only to find out you missed the mark. Or something that could’ve been dealt with by your company was never addressed because the customer suffered in silence rather than being […]
Read MoreThere’s Opportunity in Every Online Review Are you listening to your customers? Really listening? Reviews are usually a touchy subject for businesses because of how critical they are to success. It’s common for businesses to shrug off great reviews and panic when a 1 star review comes in. This mindset hinders a business’s ability to […]
Read MoreHow Reviews Impact Local SEO Did you know online reviews play a supporting role for local SEO? If you think about it, it makes sense! Before a customer makes a purchase or visits a storefront, they want to be assured they’re making the absolute best decision. One of the first things a customer is going to […]
Read MoreBy: Amy Merrill We live in the digital age. Gone are the days where a business can simply rely on word of mouth. Did you know that 91% of adults have their mobile phone within arm’s reach 24/7 and 88% of consumers say they trust online reviews as much as personal recommendations. It’s crazy to think […]
Read Moreby Stephanie LaClair Angry customers. We’ve all seen them, heard them, served them, and occasionally (even if we don’t want to admit it) been one ourselves. Let’s face it- as friendly as your staff might be, timely as your service might be, and low as your prices might be, every business owner is bound to […]
Read MoreYou should Google your business once a quarter. You’ll be surprised what you find. I always am. I spoke at a national conference several years ago to a room full of college students. My workshop was about preparing yourself as a job seeker. Lots of stuff like, “Be careful what you post on Facebook – […]
Read Moreby Bryce Tedeschi In an age where customers always have the last word, it’s important to keep a finger on the pulse of what people are saying about you online. Reviews influence buying decisions (90% of customers say buying decisions are influenced by online reviews. – Dimensional Research) and can affect your websites rankings and […]
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