Whether you decide to pick up your smartphone, tablet or laptop, you’re bound to come across information given through photos and videos. Humans are visual people by nature, and we often prefer to learn through videos, photos and illustration. This explains why over 500 hours of video are uploaded to YouTube every minute. Not only are people […]
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In this series, we will be debunking popular SEO myths to help you make informed marketing decisions. SEO vs. Lead Generation Search engine optimization (SEO) services improve the quality and quantity of website traffic directly from search engines. Lead generation services sell leads to businesses based on consumer and business information that has been […]
Read MoreLast week, I went to a sip and paint class. It’s an interesting concept—you get to be a little creative, unleash your inner artist and drink wine in the process. In other words, my type of activity! The teacher began the class with an announcement: “We’ll be painting a cityscape of Charlotte.” I had predicted […]
Read MoreGuest Author: Nadine Mumford Sometimes, search engine results will have you questioning everything you thought you knew about marketing. Google ranks some businesses on page 1, and it often feels like there is no rhyme or reason to it. Why are competitors, regardless of business model, showing up higher in SERP (search engine results page) […]
Read MoreGuest Author: Ryan Dearth “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu Competitive analysis, or knowing the top competitors in your industry or vertical, is an essential strategy—not just for SEO, but for any marketing initiative. Any scenario where success involves doing something better than […]
Read MoreBy Stephen Douvros I’ve seen it a thousand times. You’ve seen it, too. Your website is getting visits from some interesting places, like what appears to be a former Soviet republic, or maybe Paris (France, not Texas), but why would that happen when you’re focusing all of your SEO efforts to optimize locally? What does […]
Read MoreGuest Author: Justin Yurek The Myth of Knocking It Out of the Park “But there is no joy in Mudville—mighty Casey has struck out.” – Casey at the Bat When I was going to business school, I used to read a lot about Silicon Valley entrepreneurs. I’m talking about people like Sergey and Larry […]
Read MoreGuest Author: Katie Woods Has anyone ever told you to do better? It’s easy to say, but it doesn’t provide you with any sort of plan or how-to guide. And do better as opposed to what? That horrible thing you do almost habitually? Ding, ding, ding! That’s it! What that person means, and perhaps does […]
Read MoreGuest Author: Tim Pirrone In life and in business, failure is inevitable. Whether you could have parented your child differently in a certain situation or handled challenges at work better, failure is just around the corner, and you should welcome it. Successful professionals don’t rise through the ranks because everything is handed to them on […]
Read MoreGuest Author: Liz Garrick We hear about the concept of failing fast often, but what does it mean? Do people actually try to fail? That doesn’t seem like a successful way to grow your career. Failing fast, to me, means taking chances that might not always end in success the first time around. But that […]
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