Meet Eloria Downs. She’s a digital marketing specialist at Townsquare Interactive and has been working with David and Catrina Clapper for almost three years now. Thanks to Eloria’s assistance, the owners of Clapper Construction have been able to step back from their marketing responsibilities and focus on giving their customers the best experiences possible. The […]
Read MoreTake a look at your browser’s address bar. See the https at the front of the URL? Unlike sites that only have http, the s in https indicates that the site you’re visiting uses SSL for an extra layer of security. While this is a good thing to know, what does it mean? SSL: Secure […]
Read MoreIt takes a lot of chutzpah to be a small business here. Captain Max Patterson is one of the last small business owners left in his Manhattan neighborhood. But is he worried? Nah. He’s got the staying power he needs to compete with the big-box stores moving in thanks to a robust digital marketing strategy. […]
Read MoreBlogs. Blog posts. Blogging. Bloggers. What kind of word is that, and what does it mean? Don’t panic. The first thing you should know is that blogs don’t require you to do anything. Blogs exist to be read—and this blog in particular exists to share industry insights and tips and tricks to boost your business. […]
Read MoreLast week, I went to a sip and paint class. It’s an interesting concept—you get to be a little creative, unleash your inner artist and drink wine in the process. In other words, my type of activity! The teacher began the class with an announcement: “We’ll be painting a cityscape of Charlotte.” I had predicted […]
Read MoreAs a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business cards. It’s certainly an avenue worth exploring, especially for local and community-focused efforts. […]
Read MoreQ2 results are in, and we’re celebrating at Townsquare Interactive! Going into 2018, we recommitted ourselves to our long-standing dedication to providing personalized services and solutions to small business owners across the country. That commitment starts at the top and comes through in the teams in both sales and service. The entire Townsquare Interactive family […]
Read MoreGuest Author: Nadine Mumford Sometimes, search engine results will have you questioning everything you thought you knew about marketing. Google ranks some businesses on page 1, and it often feels like there is no rhyme or reason to it. Why are competitors, regardless of business model, showing up higher in SERP (search engine results page) […]
Read MoreWhat’s your American dream? If it involves owning a small business and working hard to create a legacy you can be proud of, you have something in common with David and Catrina Clapper, owners of Clapper Construction. Watch the video below to see how we’re building something together: You might think that after 20 years […]
Read MoreGuest Author: Ryan Dearth “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu Competitive analysis, or knowing the top competitors in your industry or vertical, is an essential strategy—not just for SEO, but for any marketing initiative. Any scenario where success involves doing something better than […]
Read MoreRetargeting is one of the greatest mysteries of the universe. Just kidding. It’s actually an incredibly useful tool every small business owner should have in their arsenal. Why? Because it entices potential customers who visited your website—but didn’t contact you—to come back and take action. Check out our brand new retargeting video below to see […]
Read MoreNo matter which public space you’re in or where you look, you’re likely to spot at least one person engrossed in their phone, tapping and scrolling their way through the latest text and picture posts. In the age of Facebook, Twitter, Instagram and Snapchat, social media has pulled in audiences across all demographics. The kids? […]
Read More