Own a small business in your community? Want to get involved with Black Friday but not sure how to do it with your product offering? Participating in Black Friday can help increase sales, boost brand awareness, and attract new customers to your small business. With the right marketing materials and special offers, you’ll hopefully see […]
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Nowadays, every business needs a solid online presence, especially contractors who rely heavily on generating leads in their local area. An optimized Google Business Profile (GBP) can help you stay visible and connected to the local community, ensuring you attract the clients you need for a thriving and profitable business. Here are six of the […]
Read MoreWith over 3 billion monthly active users, Facebook might as well be considered its own country at this point. In fact, if it were a country, it would be the largest in the world by population. As a small business owner, it’s likely that a decent chunk of your potential customers and existing clients are […]
Read MoreUser-generated content (UGC) dominates today’s digital landscape, reshaping how brands engage with their audiences. Everywhere you turn, you see social media users flocking to online platforms to voice their opinions — whether endorsing a contractor service or offering candid critiques of customer service experiences. It might seem as though UGC is just a way for […]
Read MoreAre you leaving money on the table by neglecting your customer relationships? Your business’s success hinges on the strength of these connections. Without a robust Customer Relationship Management (CRM) tool in place, you could be missing out on valuable marketing opportunities. What is a CRM? Customer Relationship Management (CRM) tools are essential for small businesses […]
Read MoreLead management software is essential for developing a small business in any industry. Every opportunity matters in industries like HVAC, towing, plumbing, roofing, contracting, and legal services—albeit securing a new client or providing coordination between jobs. And that’s where lead management software can truly benefit your business. With features integrated into platforms like Townsquare Interactive’s […]
Read MoreHow to Optimize Your Email Marketing Strategies: 7 Email Marketing Best Practices for Small Business Owners
Email marketing gets a bad rap. People groan when they hear the term, thinking of overflowing inboxes crammed with spam messages. But done right, email marketing hooks new customers and reels in sales. In fact, it’s a game-changer for small businesses looking to boost sales and engage with their customers. With an impressive return on […]
Read MoreWe live in a digital age, where clients and prospects no longer want to call or go in person to schedule an appointment. Long waits, voicemails, and a lack of customer service during busy hours can impact the customer experience. It can lead to a decline in appointments and push some of your top-paying customers […]
Read MoreLead management software is an invaluable tool for businesses of every size, whether you have a sales team of 2 or 100. If you don’t have the tools and technology to accurately track, communicate, and manage your leads, you’ll lose out on valuable opportunities. With the right software, you can streamline your lead management initiatives […]
Read MoreCustomer relationship management software is a tool businesses can use to enhance their client communication and stay organized. With a business management platform, employees have a centralized database where all customer communication exists. This makes it easier to personalize your messaging and nurture leads into paying customers. In this article, we’ll discuss some of the […]
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