Currently Browsing: SEO

SEO vs. SEM: What’s the Difference? Which Do I Need?

Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe

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Lead Generation Companies: Your Guide to the Pros and Cons

At the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality. For example, you’ve likely heard of HomeAdvisor and Angie’s List. Both are sites

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What’s New With Local SEO & How You Can Keep Up: Part 2

Last week, we discussed recent changes and developments in local SEO and how you can capitalize on them. We touched on semantic search and how to optimize for it, bounce rates and click-through rates. This week, we’ll continue our evaluation with an in-depth look into relevance and personalization, competitive analysis and how to create a

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What’s New With Local SEO & How You Can Keep Up: Part 1

It’s important to keep pace with the times and remain up to date with the latest digital marketing trends, especially when it comes to local SEO. We want to keep you informed by highlighting a few of the most important factors that will make or break any SEO campaign in 2019. Top SEO experts at

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The Skinny on Digital Marketing

As a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business cards. It’s certainly an avenue worth exploring, especially for local and community-focused efforts.

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6 Simple Reasons Your Business Isn’t Number 1

Guest Author: Nadine Mumford Sometimes, search engine results will have you questioning everything you thought you knew about marketing. Google ranks some businesses on page 1, and it often feels like there is no rhyme or reason to it. Why are competitors, regardless of business model, showing up higher in SERP (search engine results page)

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Competitive Analysis for Local SEO Success

Guest Author: Ryan Dearth “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu Competitive analysis, or knowing the top competitors in your industry or vertical, is an essential strategy—not just for SEO, but for any marketing initiative. Any scenario where success involves doing something better than

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DIY Your Social Media for an SEO Boost

No matter which public space you’re in or where you look, you’re likely to spot at least one person engrossed in their phone, tapping and scrolling their way through the latest text and picture posts. In the age of Facebook, Twitter, Instagram and Snapchat, social media has pulled in audiences across all demographics. The kids?

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SEO Mysteries: Ghost Spam

By Stephen Douvros I’ve seen it a thousand times. You’ve seen it, too. Your website is getting visits from some interesting places, like what appears to be a former Soviet republic, or maybe Paris (France, not Texas), but why would that happen when you’re focusing all of your SEO efforts to optimize locally? What does

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DIY Your Site’s Content Like a Pro

By Victoria Putnam Last week, we touched on a few of the things you can DIY to improve your SEO strategy. One of those things was writing unique, keyword-rich content, so, this week, we’re going to focus on how you can accomplish that.   What’s Your Word Count? The first thing you should know is

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