Currently Browsing: SEO

The Skinny on Digital Marketing

As a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business cards. It’s certainly an avenue worth exploring, especially for local and community-focused efforts.

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6 Simple Reasons Your Business Isn’t Number 1

Guest Author: Nadine Mumford Sometimes, search engine results will have you questioning everything you thought you knew about marketing. Google ranks some businesses on page 1, and it often feels like there is no rhyme or reason to it. Why are competitors, regardless of business model, showing up higher in SERP (search engine results page)

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Competitive Analysis for Local SEO Success

Guest Author: Ryan Dearth “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu Competitive analysis, or knowing the top competitors in your industry or vertical, is an essential strategy—not just for SEO, but for any marketing initiative. Any scenario where success involves doing something better than

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DIY Your Social Media for an SEO Boost

No matter which public space you’re in or where you look, you’re likely to spot at least one person engrossed in their phone, tapping and scrolling their way through the latest text and picture posts. In the age of Facebook, Twitter, Instagram and Snapchat, social media has pulled in audiences across all demographics. The kids?

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SEO Mysteries: Ghost Spam

By Stephen Douvros I’ve seen it a thousand times. You’ve seen it, too. Your website is getting visits from some interesting places, like what appears to be a former Soviet republic, or maybe Paris (France, not Texas), but why would that happen when you’re focusing all of your SEO efforts to optimize locally? What does

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DIY Your Site’s Content Like a Pro

By Victoria Putnam Last week, we touched on a few of the things you can DIY to improve your SEO strategy. One of those things was writing unique, keyword-rich content, so, this week, we’re going to focus on how you can accomplish that.   What’s Your Word Count? The first thing you should know is

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So You Want to DIY Your SEO. Here’s How.

By Victoria Putnam The world of search engine optimization (SEO) can seem confusing and overwhelming when you’re on the outside looking in. What is it, and should it really be the most important aspect of your online marketing strategy? Do you even need a strategy at all? Maybe just a DIY website will get the

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How to Apply Big-Wig Marketing Strategies to Your Small Business

Get in Front of Your Target Audience Think of the Super Bowl – it comes once a year with millions of viewers at a time. Millions of people tune into the commercials between plays, to see which companies come up with the most creative ads. Think of the Internet, now. Millions of people search the

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Search Engine Optimization: On-Page vs. Off-Page

Search Engine Optimization These three words have big implications for all small businesses – yours included. So, what do they mean? The first thing to understand is that your potential customers are searching the internet for your products and services when they need them. Good SEO will ensure you show up at or near the

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Awesome, Possum: Your Online Business Listing Might Be Hiding

by Jamie Pitzen What Google’s Possum Update Means for Your Business Google’s search algorithm is ever-changing, and we’re here to keep you up to speed with the latest updates. The latest change you should know about? An update to Google’s Local Algorithm, Possum, might affect how your business listing appears in local searches. Unlike several

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