Johnnie Coles' grandmother had a saying: "You're going to grow up to be something." Johnnie just didn't know what. He grew up in the projects in a tiny, two-bedroom apartment, where he shared a room with his brother and sister. Life might've dealt him a bad hand-they didn't have a lot of money and lived in a poor area where drugs were prevalent-but, when he looks back today, that rough start reminds him of just how far he's come.
Johnnie resolved to do something different....he wanted to be a business owner and entrepreneur and made a decision that "failure was not an option."