Website Design for Legal Services
Your logo and the name of your legal office should be one of the first things visitors see when they land on your website. It helps to build brand awareness and establish your business as a professional entity.
A cluttered navigation bar can overwhelm visitors and stop them from exploring your website, so keep it simple. Thought-out organization and intuitive linking make it easy for potential clients to find what they're looking for.
Your website should be full of calls to action-buttons prompting visitors to take the next step, learn more or contact you. When these calls to action are placed in strategic locations on your website, visitors will be more likely to convert and become clients.
Give your visitors a quick breakdown of the legal services you provide so they know they're in the right place. Each of these features should include a call to action that prompts them to dive further into your website and move closer to becoming a client.
The pages on your website should link to each other. Doing so has several benefits: it keeps visitors on your website longer and has the potential to improve your rankings on search engines, ensuring you show up near the top of search results.
When your potential client needs a lawyer, they might not have time to wait until they sit down at a computer to start looking. Most people will pick up their phones or tablets to search for the legal services they need, so having a mobile-responsive website is a must.
What does that mean? Your website's layout will automatically adjust to fit the screen of a phone or tablet so your potential clients don't get frustrated with pinching, zooming or clicking tiny buttons. Your ideal clients will be able to find you and view your website no matter where they are.