When potential customers visit your website, they don't always act immediately. They might not be prepared to take the next step - whether that be calling you or reaching out to you through a form for more information. But when you have retargeting, that's okay. When you use retargeting, the visitors who don't act immediately are much less likely to forget about your small business and much more likely to return to your site and take action.
REEL IN RETURN VISITORS
When a potential customer leaves your site without contacting you, they're tagged with a pixel that tracks them across the web. As they browse social media and other sites on their phones, tablets and computers, they'll see ads directing them back to your website. This keeps you top of mind, so the next time they need the services you provide, they'll think of you first.