What Is SEO?
SEO is search engine optimization - the process through which your roofing business can improve its rankings on Google move toward the top of the page.
How does it work? We'll start by identifying your ideal customer, then determine which keywords we should target. Next, we'll implement an on- and off-page strategy and put your roofing business's contact info on more than 60 of the most popular online directories. Completing all of this will help to boost your placement in Google search results.
Our SEO Process
Keyword Research
Our SEO analysts will kick off the process by evaluating keywords for your specific services and location to determine which will pull the most weight to improve your rankings in search results. Our content writers will use those keywords in the unique copy they write for your website.
Metatags and Metadata
Next, we'll add keywords to the backend of your site in metatags and metadata - your visitors won't see them, but Google will. We'll also add internal linking within the copy of your site and encourage you to engage in off-page SEO strategies, as well, such as staying active on your Facebook business page.
Proactive Optimizations
Our SEO analysts will complete proactive optimizations throughout the life of your campaign to ensure your selected keywords are pulling their weight and providing maximum benefit. They'll use their findings to make adjustments as needed.
Directory Listing Optimization
To help you improve your search engine rankings as much as possible, we'll check and correct your roofing business's contact information across 60+ of the most popular online directories. That consistency will help Google place you higher in search results.