Getting the attention your small business deserves isn’t always easy when you’re competing against similar companies — especially those with established public relations (PR) strategies. However, technology has made it easier than ever to initiate media outreach, gain visibility, and establish credibility and brand awareness.
Even if you have limited resources, it’s possible to make an impact if you’re willing to embrace today’s modern solutions over traditional PR approaches. With Prowly PR Software, you’ll finally have the tools you need to manage media outreach, pitch journalists and influencers in your niche, and get more eyes on your growing business.
This guide offers five ways Prowly can benefit your small business, with a breakdown of key features, pricing, and Prowly reviews to help you research your options. You can also start a free trial to test out how powerful Prowly can be.
1. Build and Manage a Media Database
You might have news to share, but spreading the word can be challenging when you’re a small business without a long list of media contacts. Even if you were to try to grow your own media database using methods like social media and email outreach, the process could be painstaking. Meanwhile, your competitors with more extensive resources may be pulling ahead.
Prowly solves this problem with its Media Database tool, which gives you access to a vast network of media professionals. More than just a list of contacts, the database incorporates audience and traffic analytics from Semrush, giving you the most reliable data on the market. The database will also automatically update contacts’ information with any changes.
How it works: As you build and manage your media list, powerful filters help you sift through various data points to find what you’re looking for. Meanwhile, artificial intelligence (AI) suggests relevant terms to help you discover additional contacts.
User review: “The easiest way to communicate with journalists and consumers via your newsroom/brand journal. The best customer support ever.” — Marcin K. via Capterra
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2. Monitor Media Coverage and Mentions
When you start gaining media attention, you need to be able to keep track of any media coverage and brand mentions across platforms. Otherwise, you risk missing out on opportunities to interact with your audience and capitalize on media attention.
Prowly’s Media Monitoring tool consolidates all your media insights in one spot, making it easy to keep tabs on the buzz about your business. With advanced features like query building, competitor analysis, and performance reporting, Prowly helps you track mentions from a variety of sources, including social media, print, broadcast, and online publications.
Additionally, AI-powered filters let you focus on relevant mentions by analyzing context, sentiment, reach, and other key data points. As if by magic, you can effortlessly monitor not only where your business is being discussed but also how it’s being perceived — whether positive, negative, or neutral.
How it works: Prowly’s media monitoring feature enables you to set up custom filters and track mentions from Facebook, Instagram, YouTube, print publications, and other platforms. AI detects the sentiment and relevance of each mention, so you can focus on the most relevant chatter. You can also create custom alerts and receive recurring digests so you never miss out on an important mention or industry trend.
User review: “Overall, Prowly has done exactly what I hoped it would do — make me more efficient when using my own social media marketing platforms for my business.” — Dawn G. via Capterra
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3. Showcase Your PR Success
Demonstrating the business value of your PR efforts is crucial when trying to get buy-in from key stakeholders. With Prowly’s PR Reports tool, you can churn out detailed reports with relevant metrics in a visually pleasing format that showcases the impact of your PR strategy. Meanwhile, you can come across as the polished professional that you are in the moments that matter most.
The PR Reports tool also includes customizable reporting features that automate report creation. Easily consolidate media mentions, coverage screenshots, and other relevant metrics in just a few clicks.
How it works: Simply pull mentions from your media monitoring efforts, and Prowly will compile your data and screenshots. You can then export the report in PDF, PowerPoint, Excel, and other formata or share it securely via password-protected links.
User review: “This tool allows me to build a strong image of a professional brand.” — Marta K. via Capterra
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4. Create and Distribute Press Releases That Stand Out
Turn your ideas into pitch-worthy news with Prowly’s Press Release Creator, an all-in-one tool for generating releases that grab media professionals’ attention. The platform walks you through every step, from drafting your initial concepts to adding interactive elements and sending media-friendly releases through the platform.
You can even leverage the AI Assistant to discover unique story angles and follow PR best practices, ensuring you send only the most polished releases.
How it works: Start from scratch or upload your own draft, hone it with Prowly’s AI Assistant, and add multimedia content. Prowly also helps you target the right journalists through its extensive media database for maximum impact.
User review: “Great all-in-one tool for your PR efforts.” — Kaya K. via Capterra
Create your first release with Prowly PR Software
5. Pitch With Confidence
Prowly’s Media Pitching Tool helps you create personalized pitches that journalists and influencers simply can’t ignore. With AI-powered insights, you can tailor your outreach and embed press releases directly into your emails. Advanced analytics track delivery, open rates, and engagement, offering real-time feedback on your pitch performance.
The tool also ensures high deliverability and helps avoid spam triggers, so your pitches land in the right inboxes. AI assistance streamlines writing, from content creation to finding relevant contacts, so you can focus on telling your story.
User review: “The product is everything I need in my everyday work. I have space to write, to promote, to send, to analyze. I can’t imagine my job without it.” — Francis C. via Capterra
Find your perfect pitch with Prowly
Uplevel Your PR Game With Prowly PR Software
Managing your PR efforts can be overwhelming as a small-business owner, particularly when you’re first getting started. Prowly can give you the tools, resources, and confidence you need to approach journalists and share your story with the world. From building media relationships and distributing press releases to tracking campaign performance and automating tasks, Prowly does it all.
You don’t need a large budget or PR team to get started with Prowly, either. Prowly pricing is designed with small businesses in mind, letting you start small while making a big impact from the start. Plans start at $258 per month, giving you instant access to 500 media contacts, AI Assistant tools, and more.
Prowly reviews speak for themselves, but why take others’ word for it? Sign up for a free trial to see what Prowly can do for your business.
Start your free trial of Prowly PR today