Individuals who need a moving company for their upcoming local or long-distance move likely use Google to find local references. The best way to ensure your moving company is at the top of the search engine results page is to set up and optimize your Google Business Profile.
A Google Business Profile is a 100% free tool your moving company can use to increase visibility in your local community. Optimizing your profile can also improve your website’s SEO, help you gather customer feedback, and guarantee your spot on the SERPs for local searches.
Not sure where to get started? We’re here to help. In this article, we’ll explore 10 Google Business Profile tips for moving companies. Here’s everything you need to know to get started:
1. Keep Your Contact Information Updated
Think of your Google Business Profile as an extension of your Contact Us page. You want to check in on your page regularly and ensure your contact information, business hours, and address are up to date. Ensure all of this information matches what is on your website to maintain consistency.
2. Optimize Your Profile
Optimizing your Google Business Profile ensures your business gets listed on the first page of local search results. When web visitors look for a “moving company near me,” your information will be easily accessible at the top of the results page. To optimize your profile, you’ll want to first:
- Ensure your name, address, and phone number are up to date
- Use keywords in your copy and optimize them regularly
- Create a keyword-rich business description
- Keep your list of moving services up-to-date
- Update your regular business hours and holiday hours
You should check in on your profile at least once a month to make sure everything is up-to-date.
3. Ask for Client Reviews
Whether it’s a local move or a long-distance relocation – moves can get expensive. Many individuals looking to enlist the help of a mover for their relocation will check references and client reviews before deciding who to book with.
Client reviews will help your moving company build credibility. The more reviews you have, the more credible your company looks on Google. To get more reviews, consider reaching out to past customers to share their experiences on your GBP profile. You can also offer incentives to past customers.
4. Add Photos
High-quality photos and videos can increase engagement and improve conversions. Adding images of your movers hard at work or assisting customers can help you build trust with your target audience. It will also help humanize your brand and convince customers to visit your website to learn more.
With Google Business Profile for movers, you can also add video content if you have any available. Remember to always add keyword-rich captions to your videos and photos to improve searchability. You’ll also want to keep images around 720 x 720 pixels and only add videos with a resolution of 720p or higher.
5. Add Your Online Scheduling Provider
Your Google business profile for movers will include all the necessary information web visitors will need to contact you about your moving services. This includes address, phone number, and how-to book option. You can attach your online scheduling provider directly to your GBP profile. This will eliminate any friction in the customer experience and help you get more leads.
6. Use Google Posts
With Google Posts, you can post specials, discounts, and announcements directly to your Google Business Profile. This is a great way to get customers to click and engage with your profile. You can also use this feature to promote sales and discounts you have running and enhance your marketing initiatives.
7. Reply to Customer Reviews and Questions
Replying and engaging with your customers directly on your Google Business Profile is a great way to build credibility and improve engagement. To interact on your profile, you can:
- Reply to positive and negative reviews
- Address concerns in reviews
- Answer questions that customers leave on your profile
8. Conduct Competitor Research
Take some time to look and see what your competitors are doing. You can use their profile to gain inspiration and improve your approach to your own Google Business Profile for movers.
9. Create an Attractive Landing Page
The goal is to get web visitors to click on your website to learn more about your moving services and pricing. To get more leads from your GBP, you want to make sure you have a well-optimized landing page that you can link back to that reduces friction in the buyer’s journey.
Consider creating a custom landing page where customers can request free online quotes for your moving services. This way, you can quickly and effectively capture leads the moment they land on your site.
10. Don’t Forget to Choose a Business Category
Applying a business category to your Google Business Profile can improve your discoverability. The category you choose will appear at the top of your profile, right under your reviews.
This step is especially important if you don’t have any words in your business name that indicate what type of products or services you provide. On GBP, you can also add a secondary category if necessary.
Take Your Google Business Profile for Movers to the Next Level
Google Business Profile is just one small piece of the puzzle. To grow your online presence and get more conversions, you must also get strategic with your digital marketing initiatives and SEO strategy.
Townsquare Interactive is here to help you manage and optimize your Google business profile for movers. We’ll also help you get more strategic with your approach to business management, website design, search engine optimization, social media, and paid advertising.
Contact us today to learn more about our digital marketing services for moving companies.