Currently Browsing: SEO

Top 3 Content Mistakes That Hurt Your SEO Efforts

“Content is king.” This is a phrase often thrown around in the SEO world, and for a good reason! Content gives search engine crawlers information about your site so they can properly index and rank it, which is how your site gains organic visibility on the search engine results page (SERP). However, not all content […]

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Should You Hire an SEO Professional?

Should You Hire an SEO Professional? Yes. Well, maybe. If you are reading this, then there is a good chance you are a business owner. There’s also probably a good chance you have heard the phrase “Oh, I can do that myself” before. Maybe you’re a plumber and you have heard someone say that they […]

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6 Black-Hat SEO Tactics to Avoid

Seeing your website at the top of the first search engine results page (SERP) is an accomplishment for any business. We all want that page-one ranking, but there are right ways and wrong ways to get there. Since its launch, Google has had to regularly update its algorithm to combat the sneaky “tricks” webmasters have […]

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How to Grow Your El Paso, TX Business With Your Website

If you’re a small business owner in El Paso, Texas, your success depends on you making the most of your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing agency? (Yes!) Should you analyze local SEO competition? (How else will you win?) Is it […]

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How to Create and Optimize Your Google My Business Listing

In the world we live in today, you are falling behind if your business is not online. According to reports, over 1 billion people actively use Google and its products, and 46% of all Google searches are for local businesses. Along with website SEO, local businesses need to do more to be seen online. A […]

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SEO vs. SEM: What’s the Difference? Which Do I Need?

Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe […]

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Lead Generation Companies: Your Guide to the Pros and Cons

At the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality. For example, you’ve likely heard of HomeAdvisor and Angie’s List. Both are sites […]

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What’s New With Local SEO & How You Can Keep Up: Part 2

Last week, we discussed recent changes and developments in local SEO and how you can capitalize on them. We touched on semantic search and how to optimize for it, bounce rates and click-through rates. This week, we’ll continue our evaluation with an in-depth look into relevance and personalization, competitive analysis and how to create a […]

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What’s New With Local SEO & How You Can Keep Up: Part 1

It’s important to keep pace with the times and remain up to date with the latest digital marketing trends, especially when it comes to local SEO. We want to keep you informed by highlighting a few of the most important factors that will make or break any SEO campaign in 2019. Top SEO experts at […]

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The Skinny on Digital Marketing

As a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business cards. It’s certainly an avenue worth exploring, especially for local and community-focused efforts. […]

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