Currently Browsing: digital marketing

How to Optimize Your Email Marketing Strategies: 7 Email Marketing Best Practices for Small Business Owners

Email marketing gets a bad rap. People groan when they hear the term, thinking of overflowing inboxes crammed with spam messages. But done right, email marketing hooks new customers and reels in sales. In fact, it’s a game-changer for small businesses looking to boost sales and engage with their customers. With an impressive return on […]

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How to Effectively Use Online Appointment Tools for Small Businesses

We live in a digital age, where clients and prospects no longer want to call or go in person to schedule an appointment. Long waits, voicemails, and a lack of customer service during busy hours can impact the customer experience. It can lead to a decline in appointments and push some of your top-paying customers […]

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12 Benefits of Using Lead Management Software for Small Businesses

Lead management software is an invaluable tool for businesses of every size, whether you have a sales team of 2 or 100. If you don’t have the tools and technology to accurately track, communicate, and manage your leads, you’ll lose out on valuable opportunities. With the right software, you can streamline your lead management initiatives […]

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How to Grow Your Small Business Using a CRM

Customer relationship management software is a tool businesses can use to enhance their client communication and stay organized. With a business management platform, employees have a centralized database where all customer communication exists. This makes it easier to personalize your messaging and nurture leads into paying customers. In this article, we’ll discuss some of the […]

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SEO is a Long-Term Strategy: The Ongoing Benefits of Working With an SEO Company

In today’s digital age, search engine optimization is a must-have. These marketing tactics are designed to help boost your online presence, increase organic traffic, and help you climb the ranks on the SERPs. If you don’t have a well-thought-out SEO strategy and an optimized website, you risk losing potential prospects to your competitors. While your […]

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Roofing Social Media: 10 Social Media Marketing Ideas for Roofing Companies

Running a successful roofing business is like a balancing act. You juggle crews, subcontractors, inventory, clients—and hustling to attract business. With your packed schedule, marketing often gets neglected. Yet, in our digital age, an online presence for roofing companies is crucial. An appealing website, positive reviews, and active social media will help roofers stand out. […]

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10 Holiday Marketing & Promotion Ideas for Small Businesses in 2023

The holiday season has finally arrived! As you prepare for the end-of-year chaos and plan for 2024 and beyond, don’t forget to take advantage of these holiday marketing ideas. To maintain your competitive edge and ensure the holidays are a success for your business, you’ll need creative holiday promotional ideas you can leverage to revamp […]

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Towing Social Media: 10 Social Post Ideas for Towing Companies

Having a car towed isn’t always the most pleasant experience, often involving accidents, breakdowns, or unlawful parking incidents. However, when you need a tow truck, you want somebody reliable and trustworthy — a company that can improve an unfortunate experience. One way towing companies can build trust is with towing social media posts that showcase […]

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Intro to Email Marketing for Small Businesses

In a world where over 4 billion people are connected via email, the power of email marketing for small businesses is undeniable. This marketing strategy allows you to reach a vast audience and personalizes your message, ensuring it resonates with every reader. Email marketing offers a unique blend of reach and intimacy, a rare combination […]

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Does Angi Work for Contractors?

As a contractor, you rely on a constant flow of leads to ensure consistent business, repeat customers, and continuous growth. Angi, formerly Angie’s List, is one potential source of new business that many contractors and other service professionals swear by. Originally a review site, Angi is now a marketplace connecting homeowners with skilled professionals across […]

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