by Holly Czuba It happens all the time. We work with thousands of small and medium sized business owners (exactly who the calls target). You pick up the phone and hear either a real person or a machine, claiming they are affiliated with Google or XYZ search engine, and that your Map Listing is inaccurate. […]
Read Moreby Amy Hoglund Google My Business is hands down the most beneficial tool Google has to offer business owners. Start setting one up ASAP if you don’t currently have one (or we can do it for you, of course). Google My Business makes it easy for potential clients to get in touch with you. It […]
Read MoreBy: Jacob Robinson On July 28th, Google began to shut down unclaimed Google My Business (GMB) accounts. They are also going to “unverify” inactive Google My Business Pages. This news is critical for business owners to understand, as it has the potential to impact your business’s overall web presence. In case you don’t know what […]
Read Moreby Amy Hoglund Want social media FAQs and stats all in one place? You’re in luck! I’ve created a “Social Media Cheat Sheet” for you to keep handy, giving you a deeper understanding of the industry. Let’s start with the FAQs. Frequently Asked Social Media Questions Q: Why should my business be involved in social media? A: People are […]
Read MoreBy: Jacob Robinson Businesses are constantly looking for ways to drive sales and grow their business. One of the best ways to do this is through search engine optimization (SEO). SEO is defined as the set of processes followed to achieve higher ranking within organic search for a business’s products or services. When we talk […]
Read Moreby: Holly Czuba We live in a mobile world. Contractors spend 90%+ of their day on job sites. When they need something, they pull out their phone or tablet to get it done. We work with a number of contractors and have compiled a list of marketing tips, keeping in mind that mobile devices are […]
Read Moreby Amy Hoglund When it comes to Search Engine Optimization (SEO), you may hear industry jargon get tossed around, but have no idea what actually goes into it. We’re here to help clear the muddle. Today I’m focusing on the significance of Off-Page SEO- specifically online directories. Off-Page SEO Defined Off-Page SEO is the practice […]
Read MoreBy: Jacob Robinson Increasing Conversion Rates With Long-Tail Keywords A key metric to any business’s online performance is website conversion rate (the percentage of people who come to your website take some sort of action). There are various ways to increase conversion rates but one fundamental way to convert a higher percentage of people, is to […]
Read MoreFor many business owners, there’s confusion about the differences between national SEO and local SEO. What are they, exactly? What strategy do you need? You might be asking yourself these questions. It’s hard enough to understand all of the technical aspects of search engine optimization without adding an extra layer of complexity in regard to […]
Read MoreBy: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they’re not ready. I say “half their visibility” because 60 % of all website traffic is on a […]
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