Guide to Townsquare Interactive’s Business Management Platform: How It Works and Benefits Your Business

In today’s fast-paced business environment, efficiency is key. This is where Townsquare Interactive’s Business Management Platform comes into play—a software designed to help small businesses consolidate various operational processes in one convenient location.  

Understanding the functionalities of this platform can significantly streamline operations, enabling business owners to close deals and process payments with greater speed and less friction. This article will delve into how this platform integrates essential business functions—like email management, scheduling, invoicing, and marketing campaigns—into one unified system, and the various benefits it offers. 

What is the Business Management Platform?

Townsquare Interactive’s Business Management Platform is a multifaceted business management software that doubles as a Customer Relationship Management (CRM) system. It features an integrated inbox, online scheduling tools, invoicing and billing capabilities, automated email and SMS marketing campaign templates, and marketing performance reports. Its primary goal is to simplify how business owners manage their operations from any device—be it a smartphone or laptop—providing all necessary tools in one accessible platform. 

The platform was developed to enhance the service offerings for both existing clients and new customers of Townsquare Interactive, particularly to complement its digital marketing services. It represents a strategic move to integrate core business functions into a single, user-friendly system.

8 Key Features for Businesses

1. Integrated Calendar: Enables direct customer bookings through the business’s website. 
2. Integrated Inbox: Simplifies email communications within a secure environment. 
3. Invoicing and Billing: Facilitates quick creation and sending of invoices and processing of payments. 
4. Cloud-based CRM: Centralizes contact and lead information. 
5. Automated Marketing Campaigns: Streamlines email and SMS marketing efforts. 
6. Ecommerce Integration: Supports secure online sales and payment processing. 
7. Business Domains: Offers domain registration that reflects the business’s brand identity. 
8. Email Management: Provides professional, secure email setups for business communication. 

How the Business Management Platform Works

The platform is designed to integrate seamlessly with your website, whether it was set up through Townsquare Interactive or another provider, and functions as follows: 

• Calendar Integration: Customers can book services directly, which are then reflected in the integrated business calendar for easy management. 
• Email System Integration: Businesses can manage email communications directly within the platform, ensuring privacy and security. 

• Billing and Invoicing: Users can quickly generate estimates, send invoices, and process payments securely, with options for automatic scheduling. 
• CRM Capabilities: All customer information and website leads are stored securely, ensuring no potential customer is ever lost. 
• Marketing Automation: The platform allows for the segmentation of clients and automates the sending of tailored marketing messages. 
• Ecommerce Functionality: The user-friendly interface helps track sales and manage online transactions securely. 
• Domain Management: Our team of experts will guide you through the selection and purchase of a domain, and then integrate it with your website’s development services. 
• Secure Email Management: Custom email accounts are created and managed, secured against cyber threats. 

Benefits of Using the Business Management Platform

By consolidating multiple business functions into a single platform, Townsquare Interactive’s Business Management Platform enables business owners to operate more efficiently and focus on growing their business. The streamlined processes reduce administrative overhead and improve operational effectiveness, allowing business owners to manage their daily operations virtually from their pockets. 

Case Study: Top Roofing and Contracting, LLC

Peyton from Top Roofing and Contracting was looking for a marketing company to help build online visibility for his new roofing business. He had no previous web presence or real marketing strategy at the time. Peyton decided to sign on with Townsquare Interactive in October of 2020 because of our experience of working with small roofing businesses.  

Along with local SEO services, Peyton elected to invest in Townsquare’s business management platform. Using the online scheduling widget, invoicing and payment features, he can easily streamline his business operations from the appointment inquiry to the final payment for his customers.  

Since signing on in 2020, Peyton has processed over $1.4 million in customer payments. By working with Townsquare Interactive, he has effectively run and significantly grown his business in just over 3 years! 

Make Your Life Easier with Townsquare Interactive’s Business Management Platform

Townsquare Interactive’s Business Management Platform not only simplifies daily business tasks but also enhances the overall productivity and efficiency of small to medium-sized businesses. By integrating critical business functions into one platform, it provides business owners with the tools they need to succeed. Whether you are looking to improve customer interaction, streamline billing, or boost your marketing efforts, this platform offers a comprehensive solution to meet all your business needs. 

Frequently Asked Questions:

• What is CRM software? 
  • CRM (Customer Relationship Management) software is a tool used by business owners to manage their existing customer contact information. This software makes it easy for business owners to manage this info and streamline processes using this info, for example, setting up appointments or setting up email marketing campaigns. 
• Who uses CRM software? 
  • Business owners and their respective sales teams typically use CRM software most often. Depending on the software’s features, other employees may find using CRM software helpful, for example, to view their work schedule. 
• How much does the Business Management Platform cost? 
  • The business management platform packages start at $199/ month*. Contact our team to learn more. 
• How will the Business Management Platform help increase business sales? 
  • By effectively managing customer information with our software, business owners will never lose track of a lead again. You can easily view your past messages and review appointment requests to ensure quick communication and follow-ups. The platform also provides automated email and SMS campaign templates, so you can pursue a lead without even thinking. Effective lead tracking = successful sales calls.

*Prices subject to change