Small business owners who own a small community gym, HIIT training facility, or yoga studio can look forward to worthwhile benefits from investing in a customer relationship management platform. CRM software for gyms is an invaluable tool that can help you grow connections with current customers and connect with prospects. It’s a must-have to ensure you can maximize profitability and improve your approach to everyday client communication.
In this article, we’ll explore the benefits of CRM and business management software for personal trainers and gym and fitness studio owners. Here’s everything you need to know:
What is a CRM?
CRM stands for customer relationship management. CRM software is a tool that businesses can use to track and schedule communication with clients and prospects. Some CRMs also have tools that can specifically benefit gyms or personal trainers. With these tools, you can:
- Increase workplace productivity
- Improve client communication
- Book, schedule, and cancel appointments
- Increase customer loyalty and improve customer retention
- Follow up and gather feedback from canceled customers
7 Benefits of CRM Software for Gyms and Personal Trainers
Are you struggling to get repeat bookings from clients at your gym or fitness studio? Are you searching for an easy-to-use solution to help you track client communication and follow up with past-due membership payments? Sounds like you need a CRM for gyms.
If you don’t have a CRM, you may find it challenging to track client communication or follow up with invoices. It can also be hard to keep your customers engaged with your services.
Here are seven benefits of CRMs for gyms you can look forward to:
1. Online Booking Software
Most CRMs for gyms have built-in online booking tools you can integrate into your website. These tools make it easy to accept appointments and send reminders to your customers. These tools also keep your employees organized.
Townsquare Interactive has a built-in online scheduling tool that integrates into your website. With this tool, you can send customers reminders about their bookings and give them an easy way to cancel or reschedule if necessary.
2. Email Management
Are you looking for an easy way to share new promotions, discounts, or offers? Need to let your customers know that your gym will be closed during the upcoming holidays? With gym CRM software, you can create, send, and track email communication. You can also set up automated workflows and schedule promotional campaigns.
Townsquare Interactive’s email management tool also has a built-in suite of data and analytics, so you can find creative ways to improve your approach to email marketing. You can also create automated workflows that keep your customers and prospects engaged with your services in the background of your workweek.
3. Lead Tracking Tools
Whether you’re tracking leads for personal training sessions or gym memberships, lead-tracking tools are a valuable asset for turning prospects into paying customers. With CRMs for gyms, you can track the success of your customer journey in real-time. You can also create automated customer journeys that will help you nurture leads in the background of your workweek.
Townsquare Interactive also offers a lead conversion tool. This tool integrates into your website and pushes web visitors to take action. Our platform takes a creative approach to lead tracking, providing innovative, eye-catching solutions.
4. Email and SMS Marketing Templates
If you aren’t already utilizing email and SMS marketing strategies, you risk falling behind your competitors. Gym CRM software has built-in email and SMS marketing templates to create, plan, and schedule automated campaigns. This innovative tool will help you streamline your marketing initiatives and stay inspired when you’re in a creative rut. Email and SMS marketing templates will also make it easier to get creative with new member offers, special holiday discounts, and customer loyalty programs.
5. Client Communication Tracking
If you run a small business, you know how important consistent communication is. With a fitness CRM, you can ensure everyone on your team is on the same page. You don’t have to worry about accidentally double-emailing leads or current clients. A gym CRM will also help you enhance your customer outreach and improve your response rate. With active communication, you can reduce membership churn and keep more clients on file. Townsquare Interactive offers an integrated inbox and calendar tool. This way, you’ll always have a pulse on client communication.
6. One Centralized Location for Client Data
Tired of tracking appointments across various calendars? Ready to move your client contact information from an Excel sheet to one centralized location? With a gym CRM, you’ll have a centralized location for your client data, billing information, scheduling, and more. This will keep your team organized and help streamline workplace efficiency.
7. Improve Member Retention
One of the best ways to improve membership retention is to stay consistent with communication. A CRM for gyms will offer a suite of data and analytics about clients’ communication, past-due invoices, and client’s booking habits. You can use this data to find innovative ways to improve your customer’s membership experience. You can also provide offers or win back sales to clients that fall off the file.
If you’re having a hard time keeping your current clients on file, you can also use a gym CRM to send surveys and help solve customer problems in real time.
Explore Townsquare Interactive’s CRM Solutions for Gyms
Gym CRMs are a must-have in this digital age. Not only will this software help you stay organized, but it will also provide you with creative ways to market your services. It doesn’t matter how big or small your gym is – CRMs are an invaluable tool everyone on your team can benefit from.
Townsquare Interactive’s customer relationship management software features innovative tools and features. We also provide online marketing services like web design, local SEO, and social media marketing.
Request a free demo today.