Small business owners in Grand Junction, Colorado know their success depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your investment to get more leads and customers, keep reading!
Curious if it’s a good idea to work with a local digital marketing company, online marketing company or internet design service? (It is!)
Wondering if it’s worth analyzing your search engine optimization and website design competition? (For sure!)
Considering trying out social media marketing? (Great idea!)
Let’s get into our three tips for bringing more leads and customers to your Grand Junction business! But first, let’s take a look at how many customers you could be reaching and how many competitors are out there.
How Do the Stats Add Up for Grand Junction, CO Business Owners?
Did you know that almost 85% of Grand Junction, CO’s 63k population has access to the internet at home? That’s a huge audience of nearly 54,000 potential customers you could be reaching with online marketing right now. But if you haven’t invested in professional website design, search engine optimization or social media marketing for your business, those potential customers might never see your business—or even know it exists. After all, there are more than 7,000 other small businesses registered in Grand Junction, so there’s a ton of competition out there. You need to stand out to get noticed, and your business’s website design and search engine optimization can help you do just that!
Strategy 1: Start with professional website design.
If you don’t yet have a business website, one of the best things you can do for your Grand Junction, CO business is to get in touch with a digital marketing company, online marketing company or internet design service and invest in professional website design and SEO services. These two things are the foundation of any good digital marketing campaign and make all the difference in bringing in new leads and customers.
A website acts as your business’s online storefront—it’s the cornerstone of your online marketing presence and gives potential customers a place to:
- Learn more about you and your business
- Read about the products or services you provide
- See your service area or store location
- Get in touch with you and convert into a customer
Without a website and good website design, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll go to one of your competitors, instead.
Strategy 2: Use social media marketing to connect with customers.
Most people are on social media these days, so chances are that the majority of your ideal customers are active on Facebook, Instagram, Twitter, Snapchat or all four. So why not deliver your ads to them on a platform they’re familiar with and invested in? Digital marketing services can help you put together an effective social media marketing strategy.
Social media marketing is a great way to target your ideal customers and put your message directly on your ideal customers’ feeds where they’re most likely to see and interact with it. Social media marketing also allows you to interact with new and existing customers via your business page, where you can answer questions, respond to reviews, and post about upcoming sales or new products.
Finally, staying active on social media is a great way to boost your search engine optimization rankings and start showing up at the top of search results. If you haven’t added social media marketing to your digital marketing to-do list, yet, it might just be the boost your Grand Junction, CO business needs to stand out from the crowd.
Strategy 3: Work with a digital marketing company that knows Grand Junction.
Any digital marketing company, online marketing company or internet design service you work with should be familiar with your local Grand Junction market. Consumer habits and market trends as they relate to website design, SEO services, social media marketing and more tend to vary from city to city and state to state, so finding digital marketing services that work for Grand Junction will be invaluable to your business. That experience will allow them to:
- Recommend products and services that fit your business’s long-term online marketing goals.
- Apply digital marketing services that will appeal to your local audience.
- Suggest improvements to your digital marketing services to help you get more leads.
- Create a personalized marketing campaign, including professional website design, SEO services and reputation monitoring.
Townsquare Interactive is a digital marketing company, online marketing company and internet design service with years of experience working with Grand Junction businesses. We’ve helped thousands of small business owners break into the digital marketing space and find success with website design and social media marketing. We can help you, too! Fill out the form below to receive more information about our digital marketing services.