If you’re a lawyer or own a law firm, having a professional website is a no-brainer for attracting new clients. In fact, it’s one of the best ways to grow your business. But with so many attorney website design options and features to choose from, how do you create a law firm website that truly connects with visitors?
In this comprehensive guide, we’ll walk through the must-have elements every attorney website needs to succeed. Follow these tips, and you’ll have a high-quality website that establishes credibility, demonstrates your legal expertise, and generates more case leads.
1. Optimize Your Website for Local SEO
If you want your law firm’s website to attract clients from your specific geographic area, you need to optimize it for local SEO. By targeting local search engine optimization, you can ensure your site pops up when people search for legal services in your city and county.
But what exactly does local SEO entail? Here are three key tips:
- Include your city and core practice areas in page titles and content. Regularly use keywords like “family law attorney in Los Angeles” or “Austin personal injury lawyer.”
- Prominently display your full business name, address, and phone number on each page.
- Get reviews on Google, Facebook, and other sites. Positive online reviews build trust and validity for local search.
When potential clients are looking for a family law attorney or divorce lawyer near them, you want your website to be at the top!
2. Craft a User-Friendly Website Design
The actual user experience of your law firm website design is perhaps one of the most important factors to consider. First, your website must be mobile-responsive. Over 55% of web traffic now comes from smartphones. If your site isn’t optimized for mobile, you’ll miss out on connecting with this huge audience.
You also want to make navigation as intuitive as possible. Use clear main menus, page titles, subheaders, and footer links. Visitors should be able to find what they need in seconds.
Next, prioritize speed. Lightweight images, compressed files, and optimized code all maximize load times. In this day and age, no one will wait around for a slow site.
Finally, include prominent CTAs often. Calls-to-action like “Contact Our Firm” or “Schedule a Free Consultation” encourage visitors to engage further and convert into leads.
3. Showcase Your Legal Services
At its most basic level, your website is meant to clearly communicate the specific types of legal services you offer. Be sure to highlight your main practice areas.
For each service, create an individual page that goes in-depth on what you provide. For example, have dedicated pages for family law, personal injury, criminal defense, estate planning, business law, and any other core areas.
On each service page, answer common questions and cover details. You can provide an overview of the practice area and the specific legal services provided. Showcase what a typical case process and timelines look like. And highlight any relevant client stories and testimonials.
4. Blog Valuable Legal Content
An effective way for any law firm to demonstrate expertise is to maintain an active blog on its website. Blogging allows you to provide relevant legal content that search engines and potential clients find valuable.
Sticking to a regular blogging schedule is key. Aim to publish at least 2-3 blog posts per month covering legal topics, tips, and insights your target audience will find useful.
When writing articles, be sure to:
- Feature helpful, informative titles and headers
- Craft compelling introductions that draw readers in
- Structure content using bullet points and short paragraphs
- Use plain language that’s easy to digest
- Link out to reputable sources for further reading
- Include internal links to relevant service pages
Pro tip: Repurpose and expand on blog posts to create long-form pillar content like guides and ebooks. These can be gated behind opt-in forms to generate legal leads. Once you publish new articles, promote them across social media channels and email newsletters.
5. Select an Easy-to-Use CRM
Your law firm website should link with a CRM platform that makes managing clients and payments easy. Popular CRM choices like Townsquare Interactive’s business management platform allow you to easily email your clients, send invoices, track your schedule, and create email marketing campaigns. This empowers you to make your firm as efficient as possible.
The right CRM software removes headaches when maintaining your online presence and business.
6. Focus on Converting Site Traffic
Driving more visitors to your law firm’s website is only half the battle. You also need to convert those visitors into leads and clients. That’s why calls to action are so crucial. They allow you to take a passive website visitor and turn them into someone actively engaging with your law firm.
Here are some other tips to boost conversions:
- Use chatbots and contact forms to capture leads 24/7.
- Feature client testimonials and reviews to build credibility.
- Provide free offers like guides or case evaluations in exchange for contact info.
- Make legal content super shareable on social media to increase visitors.
- Follow up quickly with all inquiries and requests. Speed builds trust.
When your lawyer website is designed to capture leads, you get more opportunities to demonstrate your ability to potential clients. Each converted lead puts you one step closer to gaining a new happy client.
7. Trust an Experienced Legal Website Design Agency
Creating a professional law firm website on your own is extremely challenging. The technical SEO, design, content, and conversion optimization involved takes extensive knowledge and expertise.
That’s why partnering with a seasoned law firm web design agency is the smartest approach. They handle all the complex details so you can focus on your law practice.
When researching agencies, look for:
- Strong portfolio of law firm website designs
- Technical SEO and marketing expertise
- Stellar client testimonials and reviews
- Ongoing support and maintenance services
- Competitive and flexible pricing options
The right lawyer website design company becomes your long-term partner in online success. They save you time, money, and headaches across the website creation process.
Ready to Grow Your Law Practice Online with Townsquare Interactive?
As you can see, an effective law firm website involves many moving parts. But the investment is well worth it. An optimized attorney website connects you with clients in your community who need your legal expertise.
Let’s chat about achieving your online goals!